05-18-21 FC4B with Victoria Skye Erran
Victoria is a young entrepreneur who owns a media buying agency called Reciprocity 5 that gets more paying customers and booked appointments consistently for window cleaners. She resides in Tempe, Az and enjoys mountain biking, playing her harmonica, traveling, and networking with digital marketers all over the country! She enjoys learning about new ways to free up her time, and the location freedom that digital marketing gives her. Her goal over the next few years is to help others free up there time, so that they can go back to doing what they truly value in life!
Show Minute Markers:
Marketing: Finding customers for Life[22:31]
How Marketing can double your business in 7 weeks[24:47]
Tracking your incoming leads like you track your existing customers[31:42]
Using marketing to encourage your staff to make a personal connection with your clients - which will boost client loyalty & staff morale[32:40]
"People buy people. They don't buy businesses or services." Victoria Erran, Reciprocity5[38:58]
Book Recommendation, "Dream Manager" by Matthew Kelly [40:27]
Check out Reciprosity5 here: https://www.reciprocity5.com/[42:06]
Marketing Homework: Extract your client's cell phone numbers and set up a texting system to communicate with your clients (like text magic)[45:16]
Finance Homework: What is the Lifetime Value of your clients?[45:29]
Bonus Finance Homework: How many new leads are you getting each week?[45:40]
People Homework: Read the Dream Manager[46:36]
Guest Homework: Go out and take some action pictures of you and your people doing the thing that you do. Be sure to get your face in them. Start getting your face on your marketing.[47:32]
Email with Victoria [email protected] or find her on Facebook[0:00]
Quote of the Week: "The Best way to honor relationships is to practice the law of reciprocity" by Jack HansonResources
Victoria Skye Erran with Reciprocity 5
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
