06-01-21 FC4B with Heather Canning

podcast Jun 02, 2021

Heather started her business 11 years ago like many in the business, with a bag of rags, a Dyson, a mop, and the need to provide for her family. She was able to get her company to $690K on pen and paper until she discovered ARCSI.

Heather hired a cleaning business coaching team about 4 years ago and they really helped show the way how to grow a successful cleaning company. Her goal is to take over the market and change the way her community views the value that her companies provide.

"Business was tough at the beginning of the pandemic, I wasn't sure what it would've looked like coming through the other end, other than I knew we'd still be standing! We really tightened our belts and have come out a better, strong company than before Covid. I see every day as a challenge on how to be a better owner, boss, lady boss owner than I was yesterday. I believe that if you surround yourself with great people that greatness is easily obtainable. "

Show Minute Markers:

[6:03] 📌 Marketing: How has your mindset around Marketing changed over time?
[7:21] 📌 Why Heather loves her 16 company vehicles and has really doubled down our on her branding with the wraps.
[8:50] 📌 What differentiates Heather's company from other companies in her area? Building an entire brand around her name.
[29:08] 📌 "If you have a waiting list, raise your rates" Debbie Sardone
[31:13] 📌 How Heather built a subcontractor referral business - she books the jobs for her subcontractors and charges a % of the job. Happy Clients. Happy Subcontractors. Happy Wallet.
[33:24] 📌 Why Heather has her pricing on the website?
[28:33] 📌 Finances: How Profit First changed Heather's life
[29:54] 📌 Systems: How Heather is Using Maid Central to run her maid service with confidence
[38:47] 📌 People: Raise your prices so that you can put your employees first.
[40:54] 📌 Why Heather likes repurposing other people's content and making it her own
[41:20] 📌 How Heather is getting ahead of an impending higher minimum wage
[42:30] 📌 How Heather looks at all of her money in the bank - not as her money but as money to improve the business
[42:53] 📌 Why Heather doesn't like the "B" word (Bonus)
[44:37] 📌 Martha & Heather talk about being transparent with your team about how they can make more money.
[45:32] 📌 How Heather is adjusting from 600 applicants a month to 100 applicants a month and what's she's doing to adjust.
[47:11] 📌 Why Heather will never hire anyone on the spot again
[50:08] 📌 Martha tells us why it's critical to update your job ad
[50:42] 📌 Heather tells us how her job ad is all about the employee
[52:55] 📌 Heather tells how she changed her ad spend budget in indeed to 50 cents per click and it was a gamechanger!
[53:30] 📌 Why Meaghan & Martha recommend checking out Hirewho to automate your interview process
[55:21] 📌 WootRecruit.com is another hiring automation software


Resources

Heather Canning with One Organized Mom
Heather Canning https://www.goodreads.com/book/show/6452796-drive
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas

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