06-22-21 FC4B with Shawn Day

podcast Jun 29, 2021

Shawn Day has been refining the art of automated recruitment for 25 years. In his current role as director of Recruiting for Blue Skies Recruiting. Shawn and his team now serve hundreds of other home service businesses - helping them interview and hire great employees from technicians, sales, and operations managers. Join us to get some great ideas on how you can improve the recruiting systems for your business.

Show Minute Markers:

[7:40] 📍 Marketing: Do your keyword research it's different from market to market
[8:09] 📍 Marketing: Marketing a new customer has so many similarities with marketing a new employee
[8:20] 📍 Marketing: Building a lead funnel
[9:11] 📍 Marketing: Keyword searches vary by platform.... Indeed - all the keywords need to be in the first paragraph, Craigslist - all the keywords need to be at the very bottom
[24:51] 📍 Finances: What should you budget for one new employee?
[25:12] 📍 Finances: How much is one good employee worth to you?
[25:46] 📍 Finances: How many applicants to find one good hire?
[26:10] 📍 Systems: What is the best application process for screening?
[29:38] 📍 Systems: 5 Million Dollar Question "Rate your luck in life 0-10"Those who rated less than 6 last less than 3 months....
[34:34] 📍 People: Do your knockout questions related to personality belong in your applicant process or your training program?
[35:44] 📍 People: With the 5 Million Dollar Question be sure to ask why they rated it that way..
[36:20] 📍 People: Best strategies for building your bench
[37:23] 📍 People: Key difference between hiring all the time and interviewing all the time...
[39:09] 📍 People: Building a don't be an a**hole company culture
[42:27] 📍 People: Look at your data to see what your retention period was when your applicants answer certain questions in a certain way... Rely on your data
[54:10] 📍 Marketing Homework: Research Keywords for job listing in your job ads
[55:51] 📍 Finance Homework: How much is a good employee worth to your company? How much can you afford to attract a new one?
[57:24] 📍 People Homework: Think about how are you protecting your company culture? There should be an actual strategy...
[57:51] 📍 Shawn Homework: Get on the phone with your indeed or ziprecruiter rep to pick their brain
[58:50] 📍 Message @Shawn Day on Facebook or text him at 440-340-1425
[56:14] 📍 Systems Homework: What are the four legs to your recruiting process stool?
 
Resources

Shawn Day with Your Blue Skies
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with 
Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas

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