07-20-21 FC4B with Crystal Washington

podcast Jul 27, 2021

Meet Crystal! Crystal Washington works with organizations that want to leverage technology to increase profits and productivity.

Technology includes social media, apps, smartphones, and the web. Hired by companies including Google, Microsoft, and GE, companies in North America, Africa, and Europe book Crystal Washington when they want their teams to take action online!

Get Ready to Laugh… and Learn! Infusing humor, Crystal is known for her ability to take complex technology topics and make them easy to understand and accessible for everyday professionals and small business owners, across generations. Whether talking about her crazy technology missteps or how to combine online with offline customer interactions to build relationships, audiences relate to her practical, non-tech jargon approach to using tech to make us all more efficient, effective, and connected!

Show Minute Markers:

[4:12] 📍 Marketing: Strategy behind social media and sales....
[4:38] 📍 Marketing: Defining the difference between sales & marketing...
[9:48] 📍 Always focus on the benefits, not the features
[11:59] 📍 Marketing: Leveraging Linkedin to land commercial jobs
[14:04] 📍 Marketing: Using YouTube & LinkedIn for keyword searches in google
[17:22] 📍 Finance: Focus your energy on revenue-generating activities...
[19:10] 📍 Finance: Find technology that makes you more efficient & helps you serve your clients better... Leverage your automation systems
[24:15] 📍 Finance: How to change the mindset behind "I have to be the one to accomplish X":
1. When working with technology there is a building process but when you get to the top you are golden!
2. You want to adapt to what your clients looking for.
3. Not about just using technology but using technology to fill the gaps within your business.
 [27:27] 📍 Finance: Whether you have 1 employee or 40 employees before you implement the technology have a brainstorming session with your employees. When implementing the technology discuss the benefits for the employees.
[29:41] 📍 Systems: Tips for trying out new software...
[30:23] 📍 System: Make a flowchart of what you need... Then plug in software.
[31:46] 📍 System: Get the simplest piece of technology that you need to get what you need done.
[32:28] 📍 System: Integrate your technology as much as you can to avoid double entry
[34:25] 📍 System: Leveraging AI (early)
[35:31] 📍 System: The Home Service Industry follows farming & home construction trends
[36:36] 📍 "All honest work is honorable" - Crystal Washington
[38:03] 📍 System: The importance of revaluing the trades...
[38:19] 📍 People: Make it easy for me to work with you....
[38:48] 📍 "I want a service that is good enough" - Crystal Washington
[39:35] 📍 People: Having a "no-hassle service" culture....
[40:39] 📍 People: How we treat our employee's is how they'll treat our clients...
[41:05] 📍 People: Are we making things easy for employees in the workplace?
[43:33] 📍 People: White-Glove service as a culture...
[44:01] 📍 People: Find technology that turns your people into super heroes...
[45:56] 📍 People: Aligning your external culture with your internal one..
 
Resources

Crystal's Book Recommendation: Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
FC4B Retreats with FC4B Takes on Middleburg, VA
Crystal Washington with Crystal Washington
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas

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