07-27-21 FC4B with The Mike Michalowicz

podcast Aug 02, 2021

By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor…and proceeded to lose his entire fortune.

Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you. On mission to serve you, he has created perennially top selling books including: Profit First,The Pumpkin Plan, Clockwork, and Fix This Next.

In Get Different, Mike reinvents the way marketing is done. In it you will discover the most effective and radically simple marketing system in existence.

Told with the same humor and straight-talk that's gained Mike an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:

Does it differentiate?
Does it attract?
Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers — the long-anticipated answer to the defining business challenge of our time.

Show Minute Markers:

[6:28] 📌 Marketing Does it differentiate?
[8:09] 📌 Marketing: Does it attract?
[8:54] 📌 Marketing: Is it Direct?
[13:16] 📌 Finance: Your number one marketing platform is your price
[17:18] 📌 Finance: Hack to raising your prices - start with "Great news...."
[19:03] 📌 System: How to build a repeatable system around Marketing when you're busy as an entrepreneur...
[20:14] 📌 System: R&D: "Rip Off" & "Duplicate"
[22:13] 📌 System: Get Different Worksheets: Who? Where? Direct them
[22:55] 📌 System: Your disadvantage is your distinct incredible advantage
[24:15] 📌 People: Using Marketing for Recruiting
[24:47] 📌 People: Do the complete opposite of what everyone else is doing
[26:14] 📌 People: Use inoculation and keywords in your job ads

Resources

FC4B Retreats with FC4B Takes on Middleburg, VA
Book Recommendation: Heroic Public Speaking
Mike's Book Recommendation: Get Different: Marketing That Can't Be Ignored!
Mike Michalowicz with Mike Michalowicz
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas

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