10-11-22 FC4B with Gabriel Gutierrez

Gabe Gutierrez is the Founder of Gabe's Spotless Window Cleaning in Tucson, AZ They've been making windows spotless since 1999!

Gabe is also a Moderator of "Into the Flow" Facebook group and host of the Into the Flow podcast dedicated to the education, safety, and philanthropy in the window cleaning community.

 

Time Stamp

📌[6:03]Why did you start posting on Instagram/social media?

📌[7:37]Gabe shoots for one post per day on social media

📌[9:29]Gabe is finding more interaction with TikTok than Instagram and Facebook

📌[14:39]Gabe's Social Manager will take one video and can splice that video into 6 additional posts!

📌[15:10]Posting more about the community not just the business

📌[17:37]Selling the brand is more important than selling the job

📌[19:05]How did Gabe find his social media manager?

📌[22:49]How Gabe decided to really shift his focus to his Window Cleaning business

📌[24:59]When you work on the business you can't just stop paying yourself

📌[26:43]What changes when you get to four trucks?

📌[27:10] "There are periods where you have to bust through a wall" - Gabe

📌[28:06]Adjust your rate to compensate for your expenses

📌[30:57]What are your variable verses fixed expenses?

📌[32:08]Gabe is going to "squeeze the cottage cheese"

📌[33:48]"My business is an asset" - Gabe

📌[37:04]What growing pains did you have when adding people?

📌[37:53]Gabe had to separate himself from the business. Window Cleaner meant Gabe...

📌[39:11]By training and highlighting his technicians it allowed him to separate himself more from the business

📌[39:24]Your technicians are not YOU

📌[40:31]TEAM GSWC - they are a team with Gabe as the Coach

📌[42:04]You have to be purposeful with your appreciation towards your employees

📌[44:09]Gabe's Technicians love Quality Driven Software!

📌[47:44]Employee's crave knowing how they are doing

⭐ Quote of the Week ⭐

"Your business is a valuable asset. It's time to treat it like one."

-Gabriel Gutierrez

⇩ Resources ⇩

✯Gabriel Gutierrez - Gswctucson

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas