Gabe Gutierrez is the Founder of Gabe's Spotless Window Cleaning in Tucson, AZ They've been making windows spotless since 1999!
Gabe is also a Moderator of "Into the Flow" Facebook group and host of the Into the Flow podcast dedicated to the education, safety, and philanthropy in the window cleaning community.
📌[6:03]Why did you start posting on Instagram/social media?
📌[7:37]Gabe shoots for one post per day on social media
📌[9:29]Gabe is finding more interaction with TikTok than Instagram and Facebook
📌[14:39]Gabe's Social Manager will take one video and can splice that video into 6 additional posts!
📌[15:10]Posting more about the community not just the business
📌[17:37]Selling the brand is more important than selling the job
📌[19:05]How did Gabe find his social media manager?
📌[22:49]How Gabe decided to really shift his focus to his Window Cleaning business
📌[24:59]When you work on the business you can't just stop paying yourself
📌[26:43]What changes when you get to four trucks?
📌[27:10] "There are periods where you have to bust through a wall" - Gabe
📌[28:06]Adjust your rate to compensate for your expenses
📌[30:57]What are your variable verses fixed expenses?
📌[32:08]Gabe is going to "squeeze the cottage cheese"
📌[33:48]"My business is an asset" - Gabe
📌[37:04]What growing pains did you have when adding people?
📌[37:53]Gabe had to separate himself from the business. Window Cleaner meant Gabe...
📌[39:11]By training and highlighting his technicians it allowed him to separate himself more from the business
📌[39:24]Your technicians are not YOU
📌[40:31]TEAM GSWC - they are a team with Gabe as the Coach
📌[42:04]You have to be purposeful with your appreciation towards your employees
📌[44:09]Gabe's Technicians love Quality Driven Software!
📌[47:44]Employee's crave knowing how they are doing
⭐ Quote of the Week ⭐
"Your business is a valuable asset. It's time to treat it like one."
⇩ Resources ⇩
✯Gabriel Gutierrez - Gswctucson
✯Tay Meroni (Marketing) with Pure Pressure Washing
✯Michelle Myers (Systems) with Pink Callers