10-11-22 FC4B with Gabriel Gutierrez

podcast Oct 17, 2022

Gabe Gutierrez is the Founder of Gabe's Spotless Window Cleaning in Tucson, AZ They've been making windows spotless since 1999!

Gabe is also a Moderator of "Into the Flow" Facebook group and host of the Into the Flow podcast dedicated to the education, safety, and philanthropy in the window cleaning community.


Time Stamp

πŸ“Œ[6:03]Why did you start posting on Instagram/social media?

πŸ“Œ[7:37]Gabe shoots for one post per day on social media

πŸ“Œ[9:29]Gabe is finding more interaction with TikTok than Instagram and Facebook

πŸ“Œ[14:39]Gabe's Social Manager will take one video and can splice that video into 6 additional posts!

πŸ“Œ[15:10]Posting more about the community not just the business

πŸ“Œ[17:37]Selling the brand is more important than selling the job

πŸ“Œ[19:05]How did Gabe find his social media manager?

πŸ“Œ[22:49]How Gabe decided to really shift his focus to his Window Cleaning business

πŸ“Œ[24:59]When you work on the business you can't just stop paying yourself

πŸ“Œ[26:43]What changes when you get to four trucks?

πŸ“Œ[27:10] "There are periods where you have to bust through a wall" - Gabe

πŸ“Œ[28:06]Adjust your rate to compensate for your expenses

πŸ“Œ[30:57]What are your variable verses fixed expenses?

πŸ“Œ[32:08]Gabe is going to "squeeze the cottage cheese"

πŸ“Œ[33:48]"My business is an asset" - Gabe

πŸ“Œ[37:04]What growing pains did you have when adding people?

πŸ“Œ[37:53]Gabe had to separate himself from the business. Window Cleaner meant Gabe...

πŸ“Œ[39:11]By training and highlighting his technicians it allowed him to separate himself more from the business

πŸ“Œ[39:24]Your technicians are not YOU

πŸ“Œ[40:31]TEAM GSWC - they are a team with Gabe as the Coach

πŸ“Œ[42:04]You have to be purposeful with your appreciation towards your employees

πŸ“Œ[44:09]Gabe's Technicians love Quality Driven Software!

πŸ“Œ[47:44]Employee's crave knowing how they are doing

⭐ Quote of the Wee⭐

"Your business is a valuable asset. It's time to treat it like one."

-Gabriel Gutierrez

⇩ Resources ⇩

✯Gabriel Gutierrez - Gswctucson

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas


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