10-18-22 FC4B with David Mulcahy

podcast Oct 24, 2022

David Mulcahy, Director Of Operations at OhDeer, David runs operations to achieve the highest level of service so his clients can enjoy more time outside! David worked in his family business, thought it was going to be his end game and realized after years of dedication it was a DEAD END! That was David in 2014. Realizing this and making a pivot within a few months has set David on a path of success and business development. We can't wait to hear all about David's story this week!


Time Stamps :

πŸ“Œ[9:09]Marketing Plans... yard signs

πŸ“Œ[10:52]Show up for networking when you're slow and when you're busy....

πŸ“Œ[13:06]Be part of your community...

πŸ“Œ[14:01]How social media can level the playing field...

πŸ“Œ[17:56]Why Franchising? Kurt & Colleen wanted to grow quickly but didn't want to manage the people...

πŸ“Œ[19:11]Minimum of 2 units owned by corporate that can validate the system.

πŸ“Œ[21:00]Franchisees are either... entrepreneurs, launchapreneurs, or they have a lot of money...

πŸ“Œ[24:58]The franchise model being successful is very dependent on a solid agreement... and often takes 100 franchise units before it becomes crazy profitable...

πŸ“Œ[27:27]Buying into a franchise: It's a short cut. You are buying a validated model

πŸ“Œ[28:10]You still have to execute

πŸ“Œ[28:46]When do you outgrow your CRM?

πŸ“Œ[32:04]He chose a new CRM based on batch changes, recurring, automations, reporting features and an open API....

πŸ“Œ[33:00]Dave's tech to admin ratio... 20:1

πŸ“Œ[34:25]His office does sales, outbound and inbound...

πŸ“Œ[36:46]The nice thing about the royalty model is it aligns interests - when the franchisee wins, the franchisor wins...

πŸ“Œ[38:31]If you don't have good field staff in one unit, you won't get to two units, and you won't get to franchise

πŸ“Œ[39:00]Since COVID, they optimized all of their field staff to work less, and make more....

πŸ“Œ[39:24]His trucks work 6 days a week but his techs only work 5

πŸ“Œ[41:11]After covid, he's found his techs would rather work 40 hours than 55...

πŸ“Œ[41:42]Production Pay has been huge... Flat hourly rate + a percentage of everything they do...

πŸ“Œ[42:53]Do your techs know the value of their day?

πŸ“Œ[44:08]They have a dispatch board that helps the routes understand & fulfill capacity..

πŸ“Œ[47:09]They adjust their schedules so that even with a rainy day - they still hit their targets for the week... Meaning they may have longer days and days off

πŸ“Œ[47:21]The importance of a floater...

πŸ“Œ[53:55]Marketing Homework: How are you engaged in your community?

πŸ“Œ[56:31]Finance Homework: Build a franchise model within your business. Are your systems duplicatable?

πŸ“Œ[57:40]Systems Homework: Are you being proactive or reactive? Implement slack with your team!

πŸ“Œ[59:22]People Homework: Look at the floater model...

πŸ“Œ[1:00:20]David Homework: If you're interested in starting a 2nd location - what systems would you need?Where is your 2nd unit/office going to be?

πŸ“Œ[1:00:56]1. What does your office look like? 2. What is your product? 3. What are the supplies/inventory needed?

πŸ“Œ[1:01:17]Reach out to David at [email protected]

⭐Quote of the Week⭐

“Flexibility in a time of great change is a vital quality of leadership.”

-Brian Tracy

⇩ Resources ⇩

✯David Mulcahy with oh-deer.

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas



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