Dean and Brandi Smith are the proud owners of Veterans Pressure Washing in Evans Georgia. They specialize in commercial and residential exterior cleaning as well as Christmas Light Installation. They have been in business for four years and employ 15 wonderful team members. They are on track to do 1.5 million this year and looking forward to continuous growth. Dean has been serving in the Army for over 20 years and his amazing wife Brandi is an integral part of the day to day operation of the company. They love spending time with their two children, traveling and spending time in nature. Dean loves serving his country and serving their clients.
📌[7:02]Being proactive vs reactive in your marketing
📌[7:13]What's your strategy to get your phone to ring?
📌[7:43]A marketing strategy 6 months in advance will help you keep the schedule full consistently
📌[8:14]Training your technicians to be your marketing ninjas.... Because they are your boots on the ground..
📌[8:40]Hunting vs Farming in marketing
📌[9:08]Are you nurturing your relationships? Are you at the chamber events? And you being charitable?
📌[10:15]Marketing is a heavier lift in the beginning but it does get easier..
📌[10:55]Revenue fixes a lot of mistakes in your business...
📌[12:17]Constant coaching, training & mentoring...
📌[12:27]You have to have communication stamina...
📌[14:08]How do they set the "goals"?
📌[18:11]There's pride in building a business together. It's a shared experience.
📌[19:07]How Brandi and Dean come to an agreement on goals/major purchases
📌[23:15]How do you celebrate your wins? Do NOT just hit them and move on to the next
📌[25:01]What does communication stamina mean?
📌[26:06]They open their staff meetings with personal wins & business wins...
📌[26:49]Leadership meetings... Office Manager, Owner, Sales Manager and Operations Manager
📌[29:31]Printed Checklist for both the technician and the homeowner
📌[30:50]How entrepreneurial couples handle both being on the skinny end of the branch without breaking...
📌[33:42]Part of their culture is to deliver an excellent customer experience every time...
📌[36:17]The office staff follow up with the client's from the previous day, every day...
📌[36:40]The technicians know that they'll be held accountable because of the follow up calls
📌[39:13]870 5 Star Reviews... When they hit 1000 they're going to buy everyone season tickets
📌[44:21]Their Office Manager is the accountability mechanism. She makes sure that the checklists are filled out and the brag wall is updated and if there's a callback - the ops manager & office manager will take care of the counseling...
📌[47:13]Join our facebook group for homework help: Fightclub4business
📌[47:38]Marketing Homework - Do a 6 month marketing plan...
📌[50:17]Finance Homework - Be sure to put rewards next to your goals, get help from your family and team to set the rewards...
📌[50:50]Systems Homework - Template.net is like checklist heaven....
📌[51:17]Check out Conquer - https://go.conquernow.com/
📌[52:57]How to increase transparency with your team and their accountabilities?
📌[55:27]Dean Homework: Get a coach!
📌[56:14]Brandi Homework: Get a vision board.... What are you working towards?
📌[56:49]"What gets on the board - gets done..."
📌[57:21]Health & Wellness Goals, Financial Goals, Family Goals....
📌[58:07]Best way to get in touch... Message Dean Smith on Facebook.
⭐Quote of the Week⭐
Accountability is the glue that ties commitment to results.
⇩ Resources ⇩
✯Dean Smith with www.veteranspw.com
✯Tay Meroni (Marketing) with Pure Pressure Washing
✯Michelle Myers (Systems) with Pink Callers