11-23-21 FC4B with Marvin Salcido
Marvin Salcido founded Salcido Lawn Care. Their services include lawn fertilization and weed control, pest control, weekly lawn mowing, sprinkler repair, and complete landscape maintenance.
Time Stamps
📍[4:48]Marketing: Marvin loves his Facebook Ads
📍[5:00]Marketing: Branding is HUGE for him...
📍[5:38]Marketing: How Marvin made Salcido Lawn a household name...
📍[6:05]Salcido Green was born
📍[9:03]Marketing: The power of getting your name out there. It's our responsibility to let our audience know what we do
📍[16:04]Finance: When you upgrade your appearance it's easier to land jobs
📍[17:15]Finance: Branding is expensive up front and your Acquisition Cost goes down...
📍[18:13]Growth from 1.6mil to over 4mil this year
📍[21:35] Systems: There are a lot of acquisitions happening right now.. He acquired a company that was twice as big as him.
📍[21:52]Systems: How to merge 3 companies in one year
📍[22:24]that time Marvin bought an organic gardening company
📍[22:59]It took Marvin almost 2 years to make a big acquisition
📍[26:00]He had a strong company culture and he has always treated people like they want to be treated
📍[28:17]How did he train new staff? He meshed the crews... This is the Salcido way. And kept preaching, "We are one company."
📍[30:22]Only vital changes in month one
📍[33:36]Treat people the way you want to be treated...
📍[35:37]You will be more successful if you fight for your employees
📍[38:55]He feeds his team at least once a quarter because he says the way to his guy's hearts is through their stomachs
📍[39:20]He shows up and listens to his team. Asks them about their day/weekend/life is going...
📍[41:02]Every single employee gets vacation pay, sick pay, retirement & life insurance
📍[42:59]get.nicejob.com
📍[43:15]Use coupon code FC4B for $50 off
📍[43:44]Marvin celebrates birthdays systematically!
📍[45:14]Marketing Homework: 10 minute exercise and picture yourself in traffic and you see your truck go by. Do you notice it? If you don't spend some time envisioning how you can change it
📍[48:23]Finance Homework: How can you invest in your company with today's dollars to generate future income?
📍[49:21] System Homework: Take a look around your market (it's a good time of year) to be talking to your competition about potential acquisition opportunities
📍[50:58]People Homework: What element of surpise combined with an act of service can you do to engage with your team.
📍[51:36]Send him a message to Marvin Salcido
"Quote of the Week"
Metaphorically, organizations are like vegetable gardens, where each capability is a different type of vegetable growing in the garden.
Resources
Marvin Salcido : salcidolawn.com
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
