2-1-22 FC4B with Jonathan Maynard
Business owner, entrepreneur and problem solver, Jonathan owns Red Door Unlimited serves as the holding company for several brands such as Red Door Pro Wash, Virginia Christmas Lights, Company180, DuraCoat & Sun Hands Media.
Time Stamps:
📍[4:21] Marketing: Let's talk about the customer journey...
📍[7:25] The Power of a Monthly Newsletter
📍[7:45]Asking for the referral as a Marketing Touch...
📍[8:09]Jonathan's company nurtures the customer for 36 months by providing value...
📍[9:41] The value of a follow up phone call after each job
📍[12:41] How often does Jonathan change his follow up sequence & newsletter.
📍[16:53]The newsletter does increase his sales after it's been sent... Consistency is key!
📍[18:57]Join us March 10-11, 2022 in Nashville! Huge Convention
📍[25:45]Does your Admin have a scoreboard in your company?
📍[28:57] How does Jonathan evaluate business investment opportunities?
📍[29:33] Is the business self-sufficient independent of the owner? Is the customer list diverse? Is the company profitable?
📍[31:05]How to address employee churn - especially in the admin role....
📍[31:45]Training Admins how to systematize their job & duplicate themselves...
📍[33:49]What should be on your company dashboard?
📍[34:05] What is the ideal schedule for an admin training
📍[36:45] How important is your admin's role in your employee engagement?
📍[40:13]Pivoting your monthly newsletter to be an employee engagement tool
📍[40:53]Pivoting your customer journey cycle to enhance your employee journey...
📍[41:29]Friday treats!
📍[47:01]March 10 & 11th in Nashville, TN
📍[48:13] Huge Convention
📍[51:17] Marketing Homework: Do you have a follow up? Do you have an automated review process? How are you building raving fans?
📍[54:05]Finance Homework: Building out a KPI dashboard with your Admin to help empower them to make more sales....
📍[54:57]Systems Homework: What are the important documents and systems that you need to have in one place for yourself & your admin
📍[55:41]People Homework: Build out a positive employee newsletter
📍[56:37]Jonathan Homework: Defining and articulating your why
📍[57:09]Simon Sinek "Start with Why" how great leaders inspire action
📍[58:09E]Email Jonathan - [email protected]
"Quote of the Week"
If you work for and eventually lead a company, understand that companies have multiple stakeholders including employees, customers, business partners and the communities within which they operate.
-Don Tapscott
Resources
Jonathan Maynard: Reddoorprowash
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
Books/Events
How great leaders inspire action
