3-15-22 FC4B with Electa Bartels

Uncategorized Mar 21, 2022


Electa Bartels of Profit in your Pocket, was a stay-at-home mom when her husband launched his own electric service company. After countless sleepless nights and increasing frustration learning business financials, she found there’s a significant communication gap between the accounting industry and the small-business owners it serves. This communication gap is what inspired Electa to build a bookkeeping practice where compliance bookkeeping is just the beginning.

Time Stamp

📍[4:21]Marketing Spend: 10-25% (10 percent minimum)

📍[6:37]Marketing: Electa notices that managing marketing numbers is often the major pain point in marketing.

📍[7:37]Marketing: It takes 60-120 days for most marketing efforts to fully cook. 

📍[9:13]Marketing: From blanded to branded @dan antonelli

📍[11:53]Check out this post FULL of awesomeness re: truck/van wraps! 


📍[14:21]Differentiators: Answer your phone! Show Up! Be honest & trustworthy!

📍[16:17]Most business owners pay themselves less than they would make working for somebody else.

📍[17:01]Billable Time & Pricing!

📍[18:57]Billable time is the amount of time you're getting paid for...

📍[19:25]Only 1000 billable hours per year per tech

📍[23:29]If you don't know what you should be charging per hour - just triple it and you'll get close



📍[27:41]1. Known Financial Position 2. Adjust Pricing 3. Cash Flow System

📍[28:49]If it's not broken - don't fix it...

📍[31:25]Electa prefers Vendor lines of credit over credit cards

📍[33:13]How to ensure quality? Price right to buy you time and find better clients.

📍[34:09]How to structure commission & incentive pay to ensure quality holds steady...


📍[37:25]Quality based on communication & customer service

📍[38:45]Pay should not be a participation award - it should be a performance award.

📍[42:01]Marketing Homework: Review your current marketing spend - does it align with your goals?

📍[42:21]Systems Homework: Do the Profit First instant assessment

📍[43:45]People Homework: How do you balance productivity and quality?

📍[44:29]Electa Homework: Run a balance sheet and see if you agree with whats on it?

📍[46:21]Finance Homework: Calculate your labor rate. Take total sales/# technicians/1000 = labor rate

📍[46:57]Schedule an appt with Electa w/ Profit in Your Pocket https://piypbookkeeping.com/

"Quote of the day"

"Change is not always fun but in order to run a profitable business, you've got to course correct, constantly."


Electa Bartels: piypbookkeeping.com

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Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

Michelle Myers (Systems) with Pink Callers

Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas





















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