10-11-21 FC4B with Debbie Sardone

Uncategorized Oct 11, 2021

Debbie Sardone turned a cleaning job into a four million dollar cleaning empire. After building one of the largest maid services in the country, Buckets & Bows Maid Service, Inc., she began training other cleaning business owners as well. She now has the #1 Residential Cleaning Business Academy in the world, CLEANING BUSINESS FUNDAMENTALS. Debbie also owns SPEEDCLEANING.COM and manufactures her own line of non-toxic cleaning products, and she is the founder of the nonprofit, Cleaning For A Reason, which has risen to national prominence and has provided free house cleaning services to over 40,000 families with cancer. Debbie’s been featured on Fox & Friends, Oprah, Reader’s Digest, Today.com, Yahoo! News, as well as, dozens of other local and national media.

Show Minute Markers:

 ๐Ÿ“[8:10]โ€‹What is the backup plan to communicate with customers if Facebook goes down again?

 ๐Ÿ“[8:15] โ€‹Own your data

 ๐Ÿ“[10:47]It takes 7-10 touches for someone to want to do business with me...

 ๐Ÿ“[15:31] How much revenue can one A player generate for your business?

 ๐Ÿ“[16:44] โ€‹In residential cleaning business industry, the average A player can generate $55-60K per person, per year

 ๐Ÿ“[25:17] โ€‹Annual Revenue/# Service Techs = your AVERAGE revenue generated per person

๐Ÿ“[26:42]What does the timeline for growth between 1 Million and 2 Million look like?


 ๐Ÿ“[29:16]The transition from Office Manager to COO - looking for a visionary and an integrator....

 ๐Ÿ“[31:24]When Debbie incentivized her new COO GENEROUSLY - she's experiencing 30% growth...

 ๐Ÿ“[32:33]Your Overhead doesn't really change between 1 million and 2 million so the profit is easier to scale

 ๐Ÿ“[33:09]Debbie Teaches... How to Attract & Retain A players? How to get rid of C players quickly & easily

 ๐Ÿ“[34:02]โ€‹She has a signature system to incentivize those A players called "Empowered Pay"

 ๐Ÿ“[35:20]โ€‹Debbie is helping people build an empire not a job!

 ๐Ÿ“[38:25]โ€‹When you know your core values it becomes easier to give everyone around you the same opportunities...

 ๐Ÿ“[39:34]Your job is to give the opportunity - it's your staff's job to either take it or not...

 ๐Ÿ“[40:04]Let them choose if they want to take the raise or decline it...

 ๐Ÿ“[40:23]โ€‹Do they want to take the path up or the path out...

 ๐Ÿ“[42:19]โ€‹How does Debbie recognize her A players outside of financial incentives?

 ๐Ÿ“[43:08]โ€‹Retaining employees starts with how you keep them after you onboard them...

 ๐Ÿ“[44:50]There are no knuckleheads that last 3 years.... So those that make it 3 years - they get promoted to "co-owner"

 ๐Ÿ“[45:49]They get "brag" pins quarterly for perfect attendance, quality scores, etc... And they hand them out at quarterly meetings publicly

 ๐Ÿ“[46:44]โ€‹Debbie invests in Personal Development Training on a quarterly basis


 ๐Ÿ“[49:34]The poop sandwich works ok one-on-one but has no business in a team meeting


 ๐Ÿ“[53:59]โ€‹Marketing Homework: What's the back up plan to social media

 ๐Ÿ“[54:15]โ€‹Money Homework: What is the dollar value of an A player with your company?

 ๐Ÿ“[54:44]โ€‹Systems Homework: How can you attract a COO to your company?

 ๐Ÿ“[55:54]โ€‹People Homework: How can you make your people feel special and elevate them?

 ๐Ÿ“[56:44]โ€‹Debbie Sardone, "Knowledge without action is useless"

 ๐Ÿ“[58:52]Debbie Homework: Make a list of all of your employees and rank them - What percentage of your company are A players? Then decide how to either move those B & below either up or move them out...




"Quote of the day"

Fight for the things that you care about , but do it in a way that will lead others to join you

-Ruth Bader Ginburg


Debbie Sardone - debbiesardone.com , https://themaidcoach.com/ ,cleaningbusinessfundamentals.com , โ€‹https://www.issashow.com/en/register...., โ€‹https://get.nicejob.com/

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