Debbie Sardone turned a cleaning job into a four million dollar cleaning empire. After building one of the largest maid services in the country, Buckets & Bows Maid Service, Inc., she began training other cleaning business owners as well. She now has the #1 Residential Cleaning Business Academy in the world, CLEANING BUSINESS FUNDAMENTALS. Debbie also owns SPEEDCLEANING.COM and manufactures her own line of non-toxic cleaning products, and she is the founder of the nonprofit, Cleaning For A Reason, which has risen to national prominence and has provided free house cleaning services to over 40,000 families with cancer. Debbie’s been featured on Fox & Friends, Oprah, Reader’s Digest, Today.com, Yahoo! News, as well as, dozens of other local and national media.
Show Minute Markers:
📍[8:10]What is the backup plan to communicate with customers if Facebook goes down again?
📍[8:15] Own your data
📍[10:47]It takes 7-10 touches for someone to want to do business with me...
📍[15:31] How much revenue can one A player generate for your business?
📍[16:44] In residential cleaning business industry, the average A player can generate $55-60K per person, per year
📍[25:17] Annual Revenue/# Service Techs = your AVERAGE revenue generated per person
📍[26:42]What does the timeline for growth between 1 Million and 2 Million look like?
📍[29:16]The transition from Office Manager to COO - looking for a visionary and an integrator....
📍[31:24]When Debbie incentivized her new COO GENEROUSLY - she's experiencing 30% growth...
📍[32:33]Your Overhead doesn't really change between 1 million and 2 million so the profit is easier to scale
📍[33:09]Debbie Teaches... How to Attract & Retain A players? How to get rid of C players quickly & easily
📍[34:02]She has a signature system to incentivize those A players called "Empowered Pay"
📍[35:20]Debbie is helping people build an empire not a job!
📍[38:25]When you know your core values it becomes easier to give everyone around you the same opportunities...
📍[39:34]Your job is to give the opportunity - it's your staff's job to either take it or not...
📍[40:04]Let them choose if they want to take the raise or decline it...
📍[40:23]Do they want to take the path up or the path out...
📍[42:19]How does Debbie recognize her A players outside of financial incentives?
📍[43:08]Retaining employees starts with how you keep them after you onboard them...
📍[44:50]There are no knuckleheads that last 3 years.... So those that make it 3 years - they get promoted to "co-owner"
📍[45:49]They get "brag" pins quarterly for perfect attendance, quality scores, etc... And they hand them out at quarterly meetings publicly
📍[46:44]Debbie invests in Personal Development Training on a quarterly basis
📍[49:34]The poop sandwich works ok one-on-one but has no business in a team meeting
📍[53:59]Marketing Homework: What's the back up plan to social media
📍[54:15]Money Homework: What is the dollar value of an A player with your company?
📍[54:44]Systems Homework: How can you attract a COO to your company?
📍[55:54]People Homework: How can you make your people feel special and elevate them?
📍[56:44]Debbie Sardone, "Knowledge without action is useless"
📍[58:52]Debbie Homework: Make a list of all of your employees and rank them - What percentage of your company are A players? Then decide how to either move those B & below either up or move them out...
"Quote of the day"
Fight for the things that you care about , but do it in a way that will lead others to join you
-Ruth Bader Ginburg
Tay Meroni (Marketing) with Pure Pressure Washing
Michelle Myers (Systems) with Pink Callers