5-03-22 FC4B with Ryan Kettering

Uncategorized May 09, 2022

If you've ever wondered about the power of your brand, and what it can do for your business, join us on Fight Club tomorrow with Ryan Kettering - one of the best in the business. He will walk us thru how branding can impact your marketing, finance, systems and people! Don't miss this one!


Time Stamps:

📍[4:41]Marketing: Where & how to get started with branding...

📍[6:13] "There's no bad time to move in the right direction"

📍[8:01]Your brand is the way you communicate your business to the outside world.

📍[10:41]Your brand should be an authentic reflection of who you are as a business.

📍[11:41]Understanding of company core belief, who you are & fits in the market

📍[13:17]Your marketing should be a reflection of what you stand for as a company

📍[13:49]What does the process look like for a rebranding?

📍[14:29]Roll outs of a new brand can be as fast or as slow as what works for you...

📍[15:33]What is your company's ONE core belief?

📍[18:45]All value is perceived value

📍[21:05]A strong brand can directly add to your bottom line

📍[23:41]You will likely get more runway out of your brand once you have clarity as a company

📍[24:49]Last touch attribution is tricky... They'll likely see your brand dozens of times before they google you so how do you know where the lead came from?

📍[25:49]You can pull the brand lever and all things can really improve in your company

📍[30:21]Your brand has to stem from one thing...

📍[31:29]If this isn't worth $100k to you - don't do it...

📍[33:05]Nationwide study of 50k impressions per vehicle per day

📍[35:09]Is your brand part of the system of your business?

📍[36:49]Your brand is a communication system in your company...

📍[37:57]You need to have a brand that someone would want to work for.

📍[38:41]More visibility is always a good thing.

📍[40:33]Your brand can become a rally point for your staff

📍[42:29]The psychology of branding..

📍[43:53]Ryan is not going to tell you anything you don't know... He's going to be a mirror.

📍[44:49]Your mission is what you stand to accomplish in the world, your vision is how you plan to get there....

📍[46:09]You are not your work. You can change things right now...

📍[47:01]How can you be more of who you are?

📍[48:37]It's a process to define who you are, who you're not, and what you stand for. Once you figure that out - you're ready to rebrand and amplify who you are...

📍[50:01]Systematic choices of how you will represent your company

📍[50:45]If you do things sometimes, you will never do them when you're busy...

📍[52:21]Homework: Join our accountability group -https://www.facebook.com/groups/212495929980533

📍[58:05]Do a "brand" audit... How do you look? How are your work vehicles representing you? What do your uniforms represent? Is your image consistent? How does your image make your team feel?

📍[1:00:29]Grab Ryan's Brand Strategy Guide & Checklist from his website: https://prolificbranddesign.com/


"Quote of the day"

Clarity affords focus -Thomas Leonard


Ryan Kettering: https://prolificbranddesign.com/ , https://verticaltrack.com/

Tay Meroni (Marketing) with Pure Pressure Washing

Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

Michelle Myers (Systems) with Pink Callers

Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas




50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.