6-13-23 FC4B with Mike Callahan & Mike Andes

podcast Jun 18, 2023

It's the Mike + Mike show today on Fight Club 4 Business...and you guessed it, we are talking systems! A new software is hitting the scene, and CoPilot is its name. Let's get into it with AI, CRM's and all things home service with these two leaders!


Time Stamps :

πŸ“Œ[13:41]Building out marketing & automation...

πŸ“Œ[29:25]Mike A - top 3 KPIs. 1. Close Rate. 2. Take Home Pay 3. Growth Rate

πŸ“Œ[31:38]Mike C - 1. Close Rate 2. Churn Rate 3. Indirect & Direct Payroll as a %

πŸ“Œ[32:55]Mike's 20 days to close follow up sequence...

πŸ“Œ[34:04]The importance of scarcity & urgency

πŸ“Œ[34:17]"Do we have permission to close out your estimate?"

πŸ“Œ[35:05]Meet them where they are. Reply to them with the same way they reach out.

πŸ“Œ[36:39]Text messaging is a preferred method of messaging, but be careful of new laws...

πŸ“Œ[37:19]What is your current close rate?

πŸ“Œ[37:26]Are you following up?

πŸ“Œ[37:36]How are you following up?

πŸ“Œ[37:45]How can you double your close rate?

πŸ“Œ[38:04]Doubling close rate cuts your client acquisition rate in half

πŸ“Œ[39:07]When you have a low close rate - look at your follow up FIRST

πŸ“Œ[39:43]How much are you currently paying for your leads?

πŸ“Œ[40:22]Clarity. Accountability. Action

πŸ“Œ[40:33]What gets measured gets improved

πŸ“Œ[42:26]The Power of Dashboards!

πŸ“Œ[43:41]How to give business owners the actionable steps they need to take based on data...

πŸ“Œ[45:47]My hourly goal is.... I need to raise my prices by....

πŸ“Œ[49:45]Is your CRM a disruptor? Is it a trendsetter?


πŸ“Œ[52:21]Marketing Homework - Humanize one of our follow ups.... Add "sent from iphone" or add a typo...

πŸ“Œ[55:11]Finance Homework: Choose 3 KPIs and track them today and again in a week

πŸ“Œ[55:21]Sales Homework: Start Following Up!

πŸ“Œ[55:45]Systems Homework: Harass Mike Andes to get his CRM going (or troll his youtube channel)

πŸ“Œ[56:42]Mike C - Set aside time to work ON your business

πŸ“Œ[58:10]Mike A - Send a 1-2 min video for every estimate




Quote of the Week

“You don't hire for skills, you hire for attitude. You can always teach skills.” ― Herb Kelleher

⇩ Resources ⇩

✯Mike Callahan: Simplegrowth

✯Mike Andes: Mikeandes

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas



50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.