9-13-22 FC4B with Liam O'Dea
Alcoholism. Bankruptcy. Miserable career. This was life before Liam finally did what we wanted to do: copywriting. It wasn't long after freelancing that he was introduced to the Home Service industry. But it was ResponsiCon 2022 that accelerated his immersion and opportunities in the industry, which led to establishing a business model devoted to providing money-making messaging to Home Service business owners at scale. Now, a sober, fulfilled man on a mission, he's here to spread the word about words (pun intended).
Time Stamps
📌[3:25]shinysherpa
📌[3:45]Marketing --> "It looks like the $99 guy wrote your follow-ups..."
📌[8:25]Best way to structure copy?
📌[14:13]Subject: Thank you.... You're about to have a great experience!
📌[14:45]Remember to focus on your customer not you!
📌[16:01]Give yourself permission to follow up.. You're not bugging them - you're helping them...
📌[17:09]Make your marketing warm and fuzzy it should be an extension of you..
📌[22:41]ResponsiBid is a follow up system...
📌[23:05]Who's coming to ResponsiCon 2023? responsibid
📌[23:37]How to write an email that converts....
📌[26:21]We should follow up for 90 days...
📌[26:33]The first 9 days frequency is a bit heavier
📌[26:41]Immediately: Email Estimate
📌[26:45]8 hours later: send text
📌[26:53]24 hours: email again
📌[27:01]day 3: text
📌[27:05]day 5: email
📌[27:13]day 6: email
📌[27:25]You are the authority on the customer journey....
📌[27:37]Day 6: text
📌[28:01]text with typo, then send follow up text correcting the typo
📌[28:21]day 8: email
📌[28:25]day 12: email
📌[28:53]day 16: text message
📌[29:17]day 16: ask them what you haven't addressed
📌[29:21]day 23: email
📌[32:17]Liam says "you have to email your list"
📌[33:41]How to email your list.... Warm up your audience, by saying "hey, we're finally getting with the times... before we start sending you special offers and cool information - if that's not what you're into... Call to Action --> UNSUBSCRIBE
📌[35:17]4 emails = $300,000 in 6 weeks....
📌[37:29]chiirp
📌[37:49]chiirp
📌[43:25]Overcame the discomfort... through bankruptcy & drinking...
📌[45:17]If you can be vulnerable & open up to people... more people want to help!
📌[47:33]Shout out to Melissa Walker! We love you!!
📌[50:37]The Power of Vulnerability: Teachings of Authenticity, Connections and Courage
📌[53:09]The power of vulnerability
📌[54:13]Get a follow up sequence set up...
📌[54:29]shinysherpa
📌[54:37]FC4B
📌[58:25]Reach out to Liam --> [email protected]
Quote of the Week
“Vulnerability sounds like truth and feels like courage. Truth and courage aren't always comfortable, but they're never weakness.” ― Brené Brown
Resources ⇩
✯Liam O'Dea : shinysherpa
✯Tay Meroni (Marketing) with Pure Pressure Washing
✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
✯Michelle Myers (Systems) with Pink Callers
✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
