9-6-22 FC4B with Dan Antonelli

podcast Sep 12, 2022

Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Branded: KickCharge Your Home Service Brand.

During more than 25 years running his own agency, Dan’s marketing expertise has been featured on MSNBC and in industry magazines including Entrepreneur, SignCraft, HVACR Business, Plumbing & Mechanical, and Contracting Business, among many others. His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world. With more than 2,000 home service brands under his belt, Dan and his team have overseen the branding of more home service businesses than any other brand agency in the world.


Time Stamps:

πŸ“Œ[4:49]Why branding is so much more than a logo...

πŸ“Œ[5:37]Brand is a total of all the parts of a brand. The logo is the central hub of the wheel

πŸ“Œ[7:09]Logo as foundation...

πŸ“Œ[9:29]How to track it? Call Tracking Numbers?

πŸ“Œ[15:17]Vanity Numbers vs. Local Numbers?

πŸ“Œ[16:01]Vanity Numbers are a bit of a pain in the ass... Phone numbers get the least visibility on their wraps.

πŸ“Œ[16:13]"the bigger the phone number the weaker the brand"


πŸ“Œ[21:17]Check out this analysis of truck wrap designs... Home Service Expert (Hosted by Tommy Mello)

πŸ“Œ[26:09]After a good re-branding, every $ spent goes further.

πŸ“Œ[33:09]Building an experience around a brand

πŸ“Œ[34:41]Taglines are fun...

πŸ“Œ[35:09]avoid the common taglines

πŸ“Œ[36:57]Example: jefflikescleanwindows

πŸ“Œ[40:45]Dan has never experienced a net revenue decrease with renaming

πŸ“Œ[41:45]Dan practices what he preaches and rebranded with a new name recently. This has helped with his empathy of his customers

πŸ“Œ[50:05]Brand promise to our teams... is the whole brand experience

πŸ“Œ[57:53]People Homework: What are you doing to make your team proud to work there?

πŸ“Œ[58:37]Marketing Homework: How does your logo make you feel?

πŸ“Œ[59:09]What is your unique brand story?

Quote of the week

"Creative branding helps businesses stand out from the competition, attract the right clients and employees, and win the hearts and minds of their ideal customers" - Dan Antonelli

Resources ⇩

✯Dan Antonelli : homeserviceexpert

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas



50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.