Drew Larison is the Founder and CEO of Larison Media. Drew founded The Larison Company in 2015 and merged the company into Larison Media in early 2017. Drew is a husband, a dad and a true believer that hard work and kindness is the true key to success. He truly believes a good, creative marketing strategy is one of the things that can turn a small business into a great business and is on a mission to help as many small businesses as he can.

Time Stamps:

[7:05]Marketing: What has changed in the marketing world this year?

[7:22]Video has become the language of the internet

[8:05]Worker smarter not harder to repurpose content

[11:14]authenticity will always win

[11:38]Remember the DVR? It completely changed the way we consume content

[15:44]Creating Content to Educate, Entertain, and Empower your listeners

[16:15]Start with your FAQs lists

[19:52]Drew recommends Square Space because it's much more userfriendly than WordPress

[25:14]Authentic moments happen in the small mundane...

Ray Malaski formally owned a residential cleaning business in Lapeer, MI, but his expertise lies in the marketing space.

Ray is Agency coach at Seven Figure Agency and President at Get Cleaning Clicks

Their specialty is optimizing you’re business for leads and driving traffic to your brand!

How you say???

Google Ads —

There is no better way to get highly targeted traffic through paid marketing channels like Google AdWords, with a properly optimized funnel it’s like flicking a switch to quick leads, and scaleable sales.

Time Stamps:

[14:53]Local service ads and Google My Business are the places to start

[15:46]Local service ads should get you to $20K

[16:52]Then concentrate on SEO. But before you start pouring money into a marketing firm, make sure your systems

[18:25]SEO takes awhile to gain traction, but when it does, you can probably scale back on paid ads.

[21:47]Local service ads was easy when it first launched. But now you have to play the game

...

Riley Pototschnik is a 21-year-old entrepreneur who started his first business at 16. After his Freshman year of high school, he left the traditional school system entirely to craft a completely custom curriculum online with a focus on the skills he would need to build businesses. That ultimately led to him starting a website design and optimization service called RocketThruster at 18 years old, which served home service businesses. That business quickly exceeded every expectation he had (honestly surprising him a bit by the results), as it generated 6-figures in profit in just over a year.  Now, at 21, he’s the founder and CEO of EveryChat. A simple-to-use inbox, paired with automation, bringing all of a business’s Emails, Texts, and Facebook Messages into one place so the owner and their team can rock their marketing and customer service.

Riley Pototschnik is a 21-year-old entrepreneur who started his first business at 16. After his Freshman year of high school,...

Hailing from Denver, Colorado, Jason Hoke is not your typical trades business owner. With a remarkable journey that has traversed disruption in the music industry, rapid growth in the trades industry, and innovation in the hyper-paced technology industry, he brings a unique perspective to entrepreneurialism. Starting at A Cut Above Landscape at just 15, Jason journeyed from a technician to the company's owner. Today, he spearheads a team of 30+ professionals, turning working with a landscape contractor into an easy task, just like hiring a car from Uber or ordering a meal from DoorDash. His business centers around adding hours to the day and building a culture committed to personal growth. In 2022, Jason's passion for industry innovation led him to co-found IssueID. The software solution simplifies business operations and enables landscaping businesses to manage overlooked yet profitable jobs effectively. Jason’s experience in the music, landscaping, and...

First-time authors Chris Eccleston and Jenny Kerr Schroen have worked on many fresh ideas together at Delmarva Veteran Builders (DVB), a commercial construction firm, and realized they shared a long-time dream to write a children’s book. Basing their concept on DVB’s tagline, “Grit Leads to Greatness,” they devised an epic adventure book to show both parents and children that construction is heroic. Once the story was written, Chris and Jenny spent most of 2022 meeting with  pioneers and thought leaders of the industry, learning more about what was being done to address the immense labor deficit. They figured they were onto something when they began hearing from not just national construction organizations, but also people outside of the industry who shared stories of how the workforce shortage affected them personally. Chris and Jenny quickly realized that one group or construction affiliation was not going to solve this. It was going to take a global...

Ricky Regalado is the CEO/Founder at Route: The Service Platform

Ricky Funk is not your average techie. He's a maverick who thrives on the cutting edge, where innovation meets business. From mastering the complexities of network management and software development, Ricky has pivoted to disrupting the service industry with his own groundbreaking ventures. His credentials? Specialized certifications in software development and virtual reality. But Ricky isn't just riding the wave of the digital age - he's the one creating the swell. With his blend of versatility, vision, and audacity, Ricky Funk isn't just a name, he's a game-changer in any forward-thinking organization.

Ricky Regalado & Ricky Funk

Ricky Funk is not your average techie. He's a maverick who thrives on the cutting edge, where innovation meets business. From mastering the complexities of network management and software development, Ricky has pivoted to disrupting the service industry with his own...

We will be joined by two remarkable individuals who were previous attendees of the Admin Bootcamp Adventure. They will share their firsthand experiences, highlighting what they learned during their Admin Bootcamp and how it has positively impacted them since. Get ready to be inspired as they delve into the transformative power of the Admin Bootcamp Adventure and how it has shaped their professional journeys. Don't miss this insightful discussion that will leave you motivated and eager to unlock your own potential!

Time Stamps:

[01:00]Hey Nicole Flanagan! Please give it another shot. I have confirmed the code is still active! 

[14:28]Biggest tool/takeaway...

[14:43]Haley completely changed her call flow

[16:04]Cassie changed her greeting

[17:39]How to build out a "company dashboard" with Michelle

[20:41]Haley used Trello before bootcamp. And she learned how to use it better...

[21:53]Tay gives you 1 year of pre-populated social media content that you can quickly...

Jake Wold is the CEO of Right Way Garage Doors in California and oversees the garage door Division for Axolotl Global, creators of authentic surface applications and products that include metal, concrete, terrazzo, terracotta, stone and glass.

Jake Wold is the CEO of Right Way Garage Doors in California and oversees the garage door Division for Axolotl Global, creators of authentic surface applications and products that include metal, concrete, terrazzo, terracotta, stone and glass.

Time Stamps:

[5:23]What does Jake do when things go the "wrong" way?

[6:45]Jake loves hearing about the experiences when things go the wrong way. RW used to represent their last names...

[7:05]Dan Antonelli talked Jake into changing their company name

[7:52]We do things the right way for external and internal audiences...

[8:24]"Do you want to get it done the RIGHT way"

[10:30]When things go the wrong way it's not about the mistake but how they handle it...

[13:16]What are you doing to own...

It's the Mike + Mike show today on Fight Club 4 Business...and you guessed it, we are talking systems! A new software is hitting the scene, and CoPilot is its name. Let's get into it with AI, CRM's and all things home service with these two leaders!

Time Stamps :

[13:41]Building out marketing & automation...

[29:25]Mike A - top 3 KPIs. 1. Close Rate. 2. Take Home Pay 3. Growth Rate

[31:38]Mike C - 1. Close Rate 2. Churn Rate 3. Indirect & Direct Payroll as a %

[32:55]Mike's 20 days to close follow up sequence...

[34:04]The importance of scarcity & urgency

[34:17]"Do we have permission to close out your estimate?"

[35:05]Meet them where they are. Reply to them with the same way they reach out.

[36:39]Text messaging is a preferred method of messaging, but be careful of new laws...

[37:19]What is your current close rate?

[37:26]Are you following up?

[37:36]How are you following up?

[37:45]How can you double your close rate?

[38:04]Doubling close rate cuts your...

Tom Howard started out in the home service trades when he was 15 years old after asking for a job from the AC and refrigerator repairman that came to his house.  He has since bought and sold several companies and he currently owns HVAC and Plumbing shops in Fresno, Sacramento, and Beverly Hills, California as well as a Pest Control company in Fresno, California.  The largest company produces over 24 million in annual revenue.  His businesses are overseen by local management while he works full time as the VP of Customer Experience at ServiceTitan.     Tom has a wife and 4 sons and they live in Las Vegas, Nevada.  He holds a bachelor's degree in finance from Brigham Young University but finds that the school of hard knocks in the trades has taught him the most. 

Time Stamps:

[0:00]Davey Shepard you are like 12 hours late to this conversation.... 

[6:46]Marketing - What is the customer experience?

[7:09] How Service Titan helps...