By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor…and proceeded to lose his entire fortune.

Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you. On mission to serve you, he has created perennially top selling books including: Profit First,The Pumpkin Plan, Clockwork, and Fix This Next.

In Get Different, Mike reinvents the way marketing is done. In it you will discover the most effective and radically simple marketing system in existence.

Told with the same humor and straight-talk that's gained Mike an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three...

Meet Crystal! Crystal Washington works with organizations that want to leverage technology to increase profits and productivity.

Technology includes social media, apps, smartphones, and the web. Hired by companies including Google, Microsoft, and GE, companies in North America, Africa, and Europe book Crystal Washington when they want their teams to take action online!

Get Ready to Laugh… and Learn! Infusing humor, Crystal is known for her ability to take complex technology topics and make them easy to understand and accessible for everyday professionals and small business owners, across generations. Whether talking about her crazy technology missteps or how to combine online with offline customer interactions to build relationships, audiences relate to her practical, non-tech jargon approach to using tech to make us all more efficient, effective, and connected!

Show Minute Markers:

[4:12]  Marketing: Strategy behind social media and sales....

[4:38] ...

Tim Brown is the CEO of Hook Agency, an SEO & Web Design firm that’s gone from 1 person to 14 in 2.5 years. Championing small businesses and helping them drive more traffic and leads – has led him to growing his team and learning to lead to be more useful. Content strategy, Persuasive web design, and actionable, pragmatic small business marketing are his biggest areas of expertise.

Show Minute Markers:

[4:58]  Marketing: The riches are in the niches

[8:36]  Marketing: Keyword Research

[12:03]  Marketing: How to Systematize your content creation
[14:51]  Marketing: What are the trends you're seeing in Marketing right now?

[22:18]  Finances: What are the marketing basics?

[23:47]  https://hookagency.com/social/

[30:15]  Finances: Marketing is only as strong as Sales

[31:02]  Finances: ROI on SEO

[35:57]  Fundamentals = Write Content & write content for other people &...

Where's Winston, the epic bus road trip with your family, and how your business killed it while you were on the road!

Patrick Clark started pressure washing in 2006. He converted to a safer method he has coined “Precision Cleaning” in 2008 after being convinced of its many benefits over the type of cleaning he was doing. He has since become a nationally recognized leader in the industry.

Patrick’s wife, Shielagh, manages most of the business side of things, and even his kids like to get in on the action. If you meet their 9-year-old son, the first and second questions he is likely to ask you are whether your roof needs to be cleaned and if you want his daddy’s phone number!

Patrick & Shielagh Clark with Precision Pro Wash  and Precision Pro Wash LLC (Facebook Page)
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting...

Let's go LIVE with Kathy Gage! Former service business owner who retired as of 2016

• Master’s degree in Business from St Louis University
• Accounting Controller at Anheuser Busch and Centene Corporation
• Worked at the Atlanta Olympics for Anheuser over merchandise sales cash control
• Started Marvelous Maids in 2000
• Built to $1.5 million in sales
• Developed a dream program for her staff
• Sold the business in 2016
• Currently on the board of the Stamm Koechlein Family Foundation which has donated $3.5 million to youth charities in her hometown of Richmond, Indiana

Show Minute Markers:

[5:48]  Marketing Tips: Consistency is Key

[9:44]  Marketing Regrets: Kathy regrets spending so much on direct mail. But she had the data and was able to see that it wasn't working...

[10:59]  Marketing: Sending lost customers after 6 months a "We Miss You" postcards

[13:58]  Money: How do you know that it's time to sell?

[14:57]  Kathy: An...

Shawn Day has been refining the art of automated recruitment for 25 years. In his current role as director of Recruiting for Blue Skies Recruiting. Shawn and his team now serve hundreds of other home service businesses - helping them interview and hire great employees from technicians, sales, and operations managers. Join us to get some great ideas on how you can improve the recruiting systems for your business.

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[7:40]  Marketing: Do your keyword research it's different from market to market

[8:09]  Marketing: Marketing a new customer has so many similarities with marketing a new employee

[8:20]  Marketing: Building a lead funnel

[9:11]  Marketing: Keyword searches vary by platform.... Indeed - all the keywords need to be in the first paragraph, Craigslist - all the keywords need to be at the very bottom

[24:51]  Finances: What should you budget for one new employee?

[25:12]  Finances: How much is...

Let's get excited about our next retreat!! FC4B goes Old School and talks about what's happening in October!!

Show Minute Markers:

[37:04]   2021 Retreat in Middleburg, Virginia

[37:13]  Fly into Dulles International

[37:49]  George Washington's favorite watering hole?

[39:49]  Tailgating event at a horse race! 

Resources

The contracting industry is often one of the most overlooked industries when it comes to available resources related to sales and marketing (aka the two things that drive growth).

The day-to-day operations of running a contracting business are hard enough. Having to then learn what it takes to step outside the box and grow your company is another full-time job in itself.

We’re here to help companies that are growth-minded and willing to invest in themselves.

Show Minute Markers:

[13:04]  Systems: EPP (Emotion, Process, Price)

[16:11]  Difference between selling a commodity and selling a feeling

[16:48]  Do you tell your customers your process or do they tell you?

[18:41]  The more options you give people the more confused they get. Paralysis by analysis

[20:12]  People: Are you leading with emotion on your job ads?

[20:55]  The do's and do nots to hiring....

[23:07]  "People don't quit companies, they...

Heather started her business 11 years ago like many in the business, with a bag of rags, a Dyson, a mop, and the need to provide for her family. She was able to get her company to $690K on pen and paper until she discovered ARCSI.

Heather hired a cleaning business coaching team about 4 years ago and they really helped show the way how to grow a successful cleaning company. Her goal is to take over the market and change the way her community views the value that her companies provide.

"Business was tough at the beginning of the pandemic, I wasn't sure what it would've looked like coming through the other end, other than I knew we'd still be standing! We really tightened our belts and have come out a better, strong company than before Covid. I see every day as a challenge on how to be a better owner, boss, lady boss owner than I was yesterday. I believe that if you surround yourself with great people that greatness is easily obtainable. "

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Lorraine Beaman is an expert at converting interview opportunities into job offers.  She has guided professionals at all stages of their careers through interview preparation, salary negotiation, and adapting to a new job. As an executive coach and outplacement counselor, she has worked with leaders in Fortune 500 companies including Hewlett Packard, Intel, PepsiCo, and Google. And she's on Fight Club 4 Business this week to help us attract and retain good people!

Resources

Lorraine Beaman with Interview2work
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas