Eric Sprague and Larry Wilberton, college roommates turned business partners, built and successfully sold a cleaning and disaster restoration business. Taking the hard-knock lessons and experience they gained in the home services space, Eric and Larry founded Super Tech University, a system designed to train the most overlooked competitive advantage in the home services industry...soft skills. With a daily video training platform to help field service technicians navigate the parts of the service experience customers value most, Super Tech University is helping home service businesses worldwide win at the service game. In addition to Super Tech University, Larry and Eric also are co-hosts of the popular Blue Collar Nation podcast.

Time Stamps:

[7:32]Marketing: Technicians are our top marketers out in the field

[10:55]Marketing: Relationship building is invaluable when it comes to that client relationship

[11:29]Soft skills training can help reduce call backs

...

Libby is a wife and mother of 3 beautiful children: 24, 14 and 4 years old. Libby comes from a family business, so being an entrepreneur has always come naturally. Libby is a Co-Founder of WootRecruit a SaaS company that helps businesses aggressively grow by breaking through their hiring bottlenecks. WootRecruit is currently serving over 300 companies in 10 different Industries around the World.

Time Stamps:

[1:26]Organizeitswfl

[2:25]Wootrecruit

[4:45]Themaidcoach

[5:32]Marketing how did Libby add on services?

[6:15]Libby added cleaning services out of demand for them in her organizing business...

[8:39]Libby used the service messaging that made the most sense for her clients and then educated them on organizing services...

[9:22]The power of education in your marketing..

[12:05]If you have a service that people don't easily understand - that's an opportunity to educate them

[13:27]Libby is 20 away from 1000 5 star reviews. She has a campaign that says, "Our staff need tacos..."...

Stephen Capps has been there, after losing his wife to cancer and his largest customer all in a ten-month period. To say he was stressed out would have been an understatement; crashing and burning would be a more accurate picture.

After years of struggle and making about every mistake, you can think of in business he learned his lessons mostly the hard way.

If you’re in a nose dive, get ready to Pull Up And Thrive.

Stephen will give you the nuts and bolts of business, the exact things he did that took him from the brink of bankruptcy to debt-free thriving. Learn from the years of wisdom he brings to the mic on every episode of Pull Up And Thrive.

Time Stamps :

[7:13]It is called a service business for a reason...

[7:44]Know your client's pain points... it's not about you - it's about them...

[7:54]You have to speak to the internal problem...

[8:47]When you speak to the internal problem, they don't ask how much, they ask when can you come...

[10:15]Who is your ideal...

Dean and Brandi Smith are the proud owners of Veterans Pressure Washing in Evans Georgia. They specialize in commercial and residential exterior cleaning as well as Christmas Light Installation. They have been in business for four years and employ 15 wonderful team members. They are on track to do 1.5 million this year and looking forward to continuous growth. Dean has been serving in the Army for over 20 years and his amazing wife Brandi is an integral part of the day to day operation of the company. They love spending time with their two children, traveling and spending time in nature. Dean loves serving his country and serving their clients.

Time Stamps:

[7:02]Being proactive vs reactive in your marketing

[7:13]What's your strategy to get your phone to ring?

[7:43]A marketing strategy 6 months in advance will help you keep the schedule full consistently

[8:14]Training your technicians to be your marketing ninjas.... Because they are your boots on the ground..

...

David Mulcahy, Director Of Operations at OhDeer, David runs operations to achieve the highest level of service so his clients can enjoy more time outside! David worked in his family business, thought it was going to be his end game and realized after years of dedication it was a DEAD END! That was David in 2014. Realizing this and making a pivot within a few months has set David on a path of success and business development. We can't wait to hear all about David's story this week!

Time Stamps :

[9:09]Marketing Plans... yard signs

[10:52]Show up for networking when you're slow and when you're busy....

[13:06]Be part of your community...

[14:01]How social media can level the playing field...

[17:56]Why Franchising? Kurt & Colleen wanted to grow quickly but didn't want to manage the people...

[19:11]Minimum of 2 units owned by corporate that can validate the system.

[21:00]Franchisees are either... entrepreneurs, launchapreneurs, or they have a lot of money...

...

Gabe Gutierrez is the Founder of Gabe's Spotless Window Cleaning in Tucson, AZ They've been making windows spotless since 1999!

Gabe is also a Moderator of "Into the Flow" Facebook group and host of the Into the Flow podcast dedicated to the education, safety, and philanthropy in the window cleaning community.

Time Stamp

[6:03]Why did you start posting on Instagram/social media?

[7:37]Gabe shoots for one post per day on social media

[9:29]Gabe is finding more interaction with TikTok than Instagram and Facebook

[14:39]Gabe's Social Manager will take one video and can splice that video into 6 additional posts!

[15:10]Posting more about the community not just the business

[17:37]Selling the brand is more important than selling the job

[19:05]How did Gabe find his social media manager?

[22:49]How Gabe decided to really shift his focus to his Window Cleaning business

[24:59]When you work on the business you can't just stop paying yourself

[26:43]What changes when you get to...

Liz Trotter currently owns and operates Cleaning Profit Builders. She has owned American Maid Service in Olympia, WA since 1993 and currently operates as an absentee owner.

Liz is also a partner in Castle Keepers - Atlanta. Along with her husband Tim, Liz is a real estate investor and developer who currently owns 120+ rentals. As a Certified High-Performance Coach (CHPC), Liz uses her certification along with extensive DISC training and 3 decades of experience in the cleaning industry to help people at all levels “get out of their own way."

Liz’ current passion is using her proprietary system within the Strategic Success Circles to help smart business owners use their current knowledge and drive to get out of the Daily Whirlwind. Knowing what to do is a small part of the equation for strategically achieving goals of importance!

Time Stamps:

[8:32]Who are you? What do you want to be? Here are a bunch of resources...

[8:44]Pay attention to this, don't do this, do...

.

Dave and Samantha own two growing companies- Carolina Pressure Pros and Carolina illumination operating out of North Carolina. They each have two very distinct and opposing roles, Dave is the operations and sales manager while Samantha is the Marketing Strategist and Administrative Manager. Their complementary teamwork finds purpose together in a common mission of serving their community through more than just business. Both have long standing history of service in varying capacities. Dave is a current member of the North Carolina National Guard of 17 years, years in the firefighting service, a mentor to several business owners, a board member in a local Chamber, and an incredibly involved father. Samantha has owned her own businesses since childhood, Founded organizations funded by grants to serve local college students, and been President of several organizations. She was able to steadily grow the company during a year and a half long deployment for Dave while simultaneously...

Alcoholism. Bankruptcy. Miserable career. This was life before Liam finally did what we wanted to do: copywriting. It wasn't long after freelancing that he was introduced to the Home Service industry. But it was ResponsiCon 2022 that accelerated his immersion and opportunities in the industry, which led to establishing a business model devoted to providing money-making messaging to Home Service business owners at scale. Now, a sober, fulfilled man on a mission, he's here to spread the word about words (pun intended).

Time Stamps

[3:25]shinysherpa

[3:45]Marketing --> "It looks like the $99 guy wrote your follow-ups..."

[8:25]Best way to structure copy?

[14:13]Subject: Thank you.... You're about to have a great experience!

[14:45]Remember to focus on your customer not you!

[16:01]Give yourself permission to follow up.. You're not bugging them - you're helping them...

[17:09]Make your marketing warm and fuzzy it should be an extension of you..

[22:41]ResponsiBid is a follow...

Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Branded: KickCharge Your Home Service Brand.

During more than 25 years running his own agency, Dan’s marketing expertise has been featured on MSNBC and in industry magazines including Entrepreneur, SignCraft, HVACR Business, Plumbing & Mechanical, and Contracting Business, among many others. His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world. With more than 2,000 home service brands under his belt, Dan and his team have overseen...