8-30-22 FC4B with David Moerman

Uncategorized Sep 05, 2022

David is the Founder at Home Service Business Coach where he coaches other home service business owners to grow & systematize their businesses so that their business can be a vehicle to help achieve their ideal dream lifestyle. David is the Founder of Revive Washing, the top rated exterior washing company in Metro Vancouver that donates 3% of it's revenues to sponsor water projects in Cambodia.

Time Stamps:

[9:49]Every team member should be on your marketing team.

[10:01]David believes every job should turn into 2

[10:17]David says marketing spend should not be more than 10%

[24:49]Start Something that Matters Start Something That Matters

[25:41]Check out Business for Good BECOME A BUSINESS FOR GOOD

[26:53]Bobby is back! Check out his latest Journey of a New Entrepreneur episode... Journey of a New Entrepreneur

[27:25]SYSTEM - Save Yourself Some Time, Energy & Money

[27:49]Check out David's Giving Back website: Revive Service's Clean Water

[28:49]Here's...

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8-23-22 FC4B with Jahaira Graciani

Uncategorized Aug 29, 2022

Jahaira, also known by her team as Jay is a mother of 3 amazing children Ivy, Rani and Carson. She was born in Boston Massachusetts but now lives in Orlando Florida with her family. Although she was born in a big city Jay loves all things outdoors, from being at the Springs to the Beach and even riding four wheelers in the mud with her kiddos. She was brought on to TRT as the Office Manager November of 2021 and has since then became the General Manager and runs the day to day for the team since May 2022. While most of her background is in the hospitality industry her Home Services Journey has truly shown to be where “Home” is for this Rockstar!

Time Stamp:

[3:21]Meet Jay!

[10:01]Jay's marketing advice is focus on just a couple of places you want to get the word out... Focus on Instagram, Facebook & Google.

[10:45]Jay spends 1-2 hours a week updating Tay's canva templates to get her social media marketing published...

[11:21]Check out Canva --> ...

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8-16-22 FC4B with Billy Cline

Uncategorized Aug 22, 2022

Billy Cline is happily married to Jennifer Cline and the proud dad to 3 boys (2 of which work for him). He founded DFW Door Repair a family business in Dallas Texas in 2009. But didn't start getting serious working on the business and building himself up as a leader until about 3 years ago. Billy is a very competitive person and loves competing against himself in this business. When he's not at work or with his family, Billy loves the outdoors, and especially enjoys fishing.

 

Time Stamp:

[4:05]Marketing: How did Billy niche down to doors only?

[5:37]How he filled the hole/gap in his market...

[6:37]Billy is getting most of his leads from AdWords... He started doing it himself (when it was easier back in 2009).

[8:25]How he moved away from home depot installs to doors only.

[9:29]Future of DFW marketing for sustained growth... He says be careful not to outrun his cash flow.

[13:17]How much to spend on marketing?

[13:41]He's a bit nervous because he's married to AdWords

...

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8-9-22 FC4B with Mike Dahlke

Uncategorized Aug 15, 2022

Mike Dahlke is a serial entrepreneur, investor, business turnaround specialist and business coach. After attending the Global Christian Leadership Summit in 2011, he felt a calling to leave the financial world and jump into entrepreneurship. His current focus is on both home service companies and business turnaround situations where strategy and capital are required.

He's passionate about helping distressed companies navigate large, but solvable problems with leadership, strategy and capital. He loves spending time with his wife, two boys, hunting and talking all things business.

Time Stamps :

[4:53]Marketing: Finding motivation to market your company...

[5:29]Leads are down in all businesses countrywide...

[6:01]While some are pulling back on marketing - Mike is going all in because everything is cheaper....

[6:37]When client acquisition costs go down - ROI goes up....

[7:57]Mike increases communications to existing clients...

[8:49]He's continuing radio spending, testing TV ads,...

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8-2-22 FC4B with Kate Cinnamo

Uncategorized Aug 08, 2022

Kate Cinnamo, Executive Director of Explore The Trades, a non-profit based out St. Paul, Minnesota, is responsible for promoting careers in plumbing, HVAC, and electrical. Founded in 2005, Explore The Trades is committed to developing the next generation of a skilled workforce. We are really excited to speak with Kate on all of the awesome initiatives she's involved in.

 

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Time Stamps :

[5:17]How Kate is bringing the trades back in as a mainstream career.

[5:45]And how she's overcoming this missing generation of a skilled workforce.

[7:45]Educating educators about what plumbers and electricians do....

[8:57]How do we break the stigma of going to trade school vs the more normalized routes of getting a bachelors degree?

[14:13]Their mission is bridging the technical talent gap by engaging middle school students, high school students, parents, teachers and administrators...

[15:33]Networking with local schools and local workforce development office

[16:37]Call the guidance...

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7-26-22 FC4B with Zac Garside & Brigham Dickenson

Uncategorized Aug 01, 2022

Director of Sales & Marketing at Power Selling Pros (where Contractors turn their call center into a profit center). Creator of "The Storytelling Habit" at ZacGarside.com. I help businesses craft a sales message that moves people. One of my clients said, "Zac was able, in just a simple conversation, to craft the message that was on my heart but that I could never put down on paper." I'm an obsessive student and practitioner of: Speaking on Stage and in Webinars (crafting a message that makes people say "WOW... that's exactly what I needed to hear...") Copywriting (while landing pages and emails are my specialty, I love the chance to pen some persuasive prose in any medium - one of my favorite clients fell in love with me after I wrote a landing that page that converts 40%+ for him) One-On-One Coaching (I've coached several hundred of our clients at Power Selling Pros and, more recently, multiple High-Ticket Coaches through ZacGarside.com) Email Marketing (I took Power...

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7-19-22 FC4B with Keith Kalfas

podcast Jul 25, 2022

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I started out in East Side Metro Detroit living paycheck to paycheck in a dead-end 9-5 job. I always loved the idea of financial independence and not having to listen to a boss. I mowed grass since I was 14 and was in a dire situation financially. I had to start a business quickly with low start-up costs, so I decided to start my own landscaping business. For a long time I was just scraping by, but with sheer determination, I scaled my business to six figures. Was it hard? Of course, it was. But the effort was worth the weight in gold for me. My landscaping business continues to pay me every day.

With my own business and no boss to answer to, I started teaching other entrepreneurs inside the Keith Kalfas Academy how they could start their own businesses. I became an influencer in my industry. I took everything I learned from my experience and started making as much content around it as possible. All the work I put in is worth it if I help people become financially free.

I still...

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7-12-22 FC4B with Jason Geiman

Uncategorized Jul 18, 2022

It all started with a used pressure washer and a 1995 work van. That’s how Jason Geiman and his wife, Jodi, started a pressure washing business back in 2012. Nearly doubling their business in the first year, additional family members were brought on to help with the growth. The business continued to see incredible success and outside employees were added as well.


In just 6 years they had expanded to four crews and nearly $1M in gross revenue, and the decision was made to sell the business in 2018.


Following the sale, as Jason wondered what to do with his new-found free time, he realized what he always wanted to do was to help people. It had led him to be a rescue diver, then a firefighter, and now, it has led him here. He is taking the lessons learned from his incredible 6 years running a pressure washing business into a resource for homeowners or for those starting, or struggling, to have their own exterior cleaning business.

 

Time Stamps:

[8:53]Buy up all of the...

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6-21-22 FC4B with Justin Woodford

podcast Jun 27, 2022

After starting Two Brothers Painting with his brother Dan in 2008, Justin has continued down an entrepreneurial path with his landscaping company 855RILAWNS, his property management business, Yorktown Realty, and most recently, his consulting business, Ready Business Systems. With a background in electrical engineering, Justin's highly refined work habits, systems, and processes have enabled him to step away from the day to day and remotely monitor and optimize his businesses. Ready Business Systems specializes in Service Autopilot and Automations set up, training, and optimization to help organizations operate efficiently to free the owners time and get their businesses to work for them. In addition, Ready Business systems provides clients with templates and other pre-built systems and subscriptions not provided by Service Autopilot to help business owners get out and build the business of their dreams, such as SendJim, Facebook Marketing, Google Adwords, Search Engine...

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6-14-22 FC4B with Al Levi

Uncategorized Jun 20, 2022

Al Levi, “The 7-Power Contractor,” is a success story like no other. After retiringfrom his family contracting business at age 48, Al began sharing his 7-Powersystem with other contractors throughout the U.S., Canada and Australia so they could learn to run their businesses with less stress and more success. His work has impacted numerous contractors across a dozen industries. His focus now is on putting his thinking online through The 7-Power Contractor Signature Operating Manuals System and Signature Staffing System, and his book The 7-Power Contractor.

 

Time Stamps:

[16:21]Grab your "Cawfee" and join Al.... he's already covered Marketing...now let's tackle money! "Where did the money go?"

[16:29]Where-did-the-money-go-ebook

[22:01]Right Customer, Right Call, Right Time!

[26:57]Financial Manager & Marketing Manager are the two roles that should never be delegated...

[29:01]List out your org chart and document 80% of the responsibilities for each box in the...

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