What was started as a side business after Jake was let go from his employer, quickly became something more than just a way to feed his family, but a way to provide for his family and the team that would later come. With a background of logistics from the United States Army Reserves, and in economics and entrepreneurship, Curb Appeal started growing from a seasonal business to a year around opportunity. Our unique strategy for hiring and training was to help young entrepreneurs in home services by showing them hands on training on customers service, operations, and business principles to run their own future business while paying them an above average pay for their immediate needs. Some of those early employees later became a CPA, Graphic designer, an Attorney, 4 Washburn University graduates, and one to start and operate a full-time window cleaning business called CleanCo.

Time Stamps :

[3:45]Marketing: Why Jake showcases his team and family in his marketing...

[5:41]Marketing: He...

Tay, Meaghan, Michelle & Martha as we go old school style and talk all things business!

Time Stamps:

[4:49]Tay is concentrating on upsells. Basic marketing is working, so she's not making marketing changes

[14:29]Marketing: How to build out a part-time marketing position

[15:49]Marketing: What do the accountabilities look like for a marketing position? # Posts, Post Engagement, Review Replies, FB Group Posts, Leads, etc..

[23:53]Hey Paisley! We recommend having your CSR answering any of the lead messages from marketing. Michelle recommended a joint Trello board where you can share those leads with you CSR immediately when they come in.

[39:57]Here is the growmotely link: https://www.growmotely.com/about/

Resources

Tay Meroni (Marketing) with Pure Pressure Washing

Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

Michelle Myers (Systems) with Pink...

Owning five different businesses since 1985, the challenges have been vast and with a Purpose

RJ has remained driven to create a lifestyle that brings fun, family, friends and travel. After graduating from Kennesaw State University RJ began a soccer coaching career earning his state and national licensees and leading 94% of his players to full college scholarships over 21 years.

Along the way earning Coach of the year in the State of Georgia and then Coach of the year in for the United States. RJ has served on the national board for the ARCSI/ISSA as the Chairman to help bring benefit to the members. He and his wife Asha currently own a successful cleaning business, PCT Clean and PCT Janitorial in Kennesaw. He believes life is about serving others to help each other advance.

Time Stamps:

[6:33]RJ's marketing mistakes: Being convinced to do print advertising in a magazine.

[7:49]Google wasn't around so we had to do print

[9:29]Some print, might be appropriate as long you are...

If you've ever been on the inside of a high-performing sales team you know that it looks like magic. The intricate dance between sales, product development, operations, marketing, and customer seeming almost effortless. The revenue builds, allowing the founders, employees, and their communities to flourish.

But we know that it isn't magic, and it certainly isn't effortless!

It is the result of a well-executed plan and talented hard-working humans.

Jonathan Whistman has dedicated his efforts to helping people build high-performance sales organizations that people love to join, and that attract the best teams & customers.

He has been working as a sales consultant for decades, and his work has centered around the belief that the greatest business results come from elevating human potential to get key staff operating at their highest levels.

In his book Sales Boss, he shares the keys to hiring, training, building & managing successful sales teams.

Jonathan is also the CEO of...

.

Josh Latimer.... what can we say about Josh? Let's start with epic family man, husband and father. Then let's take a journey on the life changing brands and businesses he's launched and continues to support. Josh hangs out with leaders, visionaries and coaches that impact business owners world wide. It's no surprise that we chose Josh to join us in the Fight Club for our 100th episode. Get ready to hear all that Josh has been working on, his latest family updates, how Kid War Plan is doing...and the super cool group he's got going - Honor and Fire. Josh might even throw in a few updates from his epic wife Ashley! - all from the big state of Texas. Sit back and get excited to hear from Josh!

Time Stamps:

[3:53]Welcome to Fight Club 4 Business's 100th Episode with Josh Latimer!

[5:57]"A weed is a flower without a marketing budget" Josh Latimer

[8:17]Running a 7 figure home service business is easier to achieve than ever...

[10:01]Getting on camera is a learnable skill......

If you've ever wondered about the power of your brand, and what it can do for your business, join us on Fight Club tomorrow with Ryan Kettering - one of the best in the business. He will walk us thru how branding can impact your marketing, finance, systems and people! Don't miss this one!

Time Stamps:

[4:41]Marketing: Where & how to get started with branding...

[6:13] "There's no bad time to move in the right direction"

[8:01]Your brand is the way you communicate your business to the outside world.

[10:41]Your brand should be an authentic reflection of who you are as a business.

[11:41]Understanding of company core belief, who you are & fits in the market

[13:17]Your marketing should be a reflection of what you stand for as a company

[13:49]What does the process look like for a rebranding?

[14:29]Roll outs of a new brand can be as fast or as slow as what works for you...

[15:33]What is your company's ONE core belief?

[18:45]All value is perceived value

[21:05]A...

Diana is the founder of Naturalcare Cleaning Service and Naturalcare Pest Control. They currently have a team of 35 technicians that service is the Houston, Texas area. Family operated, Diana has worked with her husband Chad and her daughter Candice since she started the company. Her passion for helping people grow and employee engagement has helped her keep Naturalcare overstaffed when hiring can be a struggle.

Time Stamps:

[4:01]Marketing to internal employees

[5:49]Adopting friend's ad copy & titles to create more compelling job listings

[7:01]Diana spends a lot of time filtering & engaging applicants and in turn has a high show up rate for her ads

[8:41]Using your client list to help recruit new staff

[10:01]Sell yourself first in the ad!

[15:13]Her "newest" admin has been with her company over 2 years.

[15:45]She's built an internal culture in her office.

[16:45]She has a weekly meeting around numbers

[17:53]Office Admin self reporting is crucial

[21:25]Scheduler:...

Ryan Lee is an entrepreneur from Salt Lake City, Utah who has started and grown several multi-million dollar businesses.

After selling his Landscape Lighting business in 2019, he founded the world's first coaching program dedicated to the landscape lighting industry. His mission is to help landscape lighting contractors gain freedom from their businesses by teaching them proven sales & marketing systems. He has personally sold over $15M worth of products and services over his career.

Ryan's passion for success and ability to start and grow businesses has led him to this point in his life to be a mentor to other business owners looking to gain financial freedom through their business.

Time Stamps :

[2:37]Good Morning Paul! Thank you for joining us this morning!

[5:37]The key to sales is getting in front of people who already want what you offer...

[6:33]Putting himself in front of qualified buyers really helped increase his conversion rate

[9:09]The Sales Process starts with...

We are so excited to spend some time with Dirk, who we all met at IWCA this year. Dirk runs an 'out of the box' team building business - give us a few minutes, and you'll see why Dirk is one to watch in the Home Industry Scene.

Here's a little more about Dirk and his company Bergflow: When you put BERG and flow together you get a company that is driven and built to take on big challenges in the way that we can experience the state of flow when we work. After Founder and CEO Dirk van Reenen's life was turned around by the team he built, a deep fascination was developed for how humans work, communicate, and perform together in the business world.

Bergflow has made it their mission, our focus to help business owners and leaders build better businesses by building the best teams. It's our way of changing the world, one business at a time...

Time Stamp:

[6:09]Marketing: What changes with the marketing plan once you get over 1 Million and headed to 10 Million.

[7:05]Marketing: What is...

Joey manages a growing property inspection business that services the DMV area. He oversees growth & development within his organization.  Joey is also th founder of Inspection Pro Joe Podcast. Helping inspection businesses grow!

Time Stamps:

[7:13]Marketing: The power of networking at a conference

[9:05]Your net worth is your network

[10:21]How Joey grew from 600k to 1.5M in gross his first year after going to a conference

[16:01]Working with Realtors, Mortgage Brokers, Movers, and others around your home service business

[33:09]ACH payments versus credit card payments....

[34:21]The importance of keeping credit cards on file to help keep Accounts Receivable down

[35:25]What is "no fee" credit card processing

[44:53]Joey's trick for "affiliates"

[46:29]For affiliates, do them with people you trust, track it, and write down your understanding....

[50:05]Building a network of affiliates in your home service business like Carpet Cleaners, Window Cleaners, Maid...