10-11-21 FC4B with Debbie Sardone

Uncategorized Oct 11, 2021

Debbie Sardone turned a cleaning job into a four million dollar cleaning empire. After building one of the largest maid services in the country, Buckets & Bows Maid Service, Inc., she began training other cleaning business owners as well. She now has the #1 Residential Cleaning Business Academy in the world, CLEANING BUSINESS FUNDAMENTALS. Debbie also owns SPEEDCLEANING.COM and manufactures her own line of non-toxic cleaning products, and she is the founder of the nonprofit, Cleaning For A Reason, which has risen to national prominence and has provided free house cleaning services to over 40,000 families with cancer. Debbie’s been featured on Fox & Friends, Oprah, Reader’s Digest, Today.com, Yahoo! News, as well as, dozens of other local and national media.

Show Minute Markers:

 [8:10]What is the backup plan to communicate with customers if Facebook goes down again?

 [8:15] Own your data

 [10:47]It takes 7-10 touches for someone to want to do...

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10-04-21 FC4B with Chris Thacker

Uncategorized Oct 04, 2021

Chris started mowing lawns at the age of 12 and has since grown that business into one that is a leader in residential and commercial urban property gardening, lawn mowing and snow removal.

 Show Minute Markers:

  [3:59] Marketing: Having compelling copy on your website

[4:21] Marketing: Recapturing past clients as your business grows and develops

[4:38]Marketing: What are Chris' favorite marketing avenues?

[5:12] Marketing: The power of branding. Everything is purple!

[7:08]Marketing: Mostly selling additional services to existing customers and then focusing their sales on bigger accounts (property managers)

[12:09]Chris has routes that are traveled by bikes! Which was started when he was 15 and he was not able to drive yet!

[13:37]By having bike routes he is able to hire employees that do not have driver's licenses and elevate them through the company.

[15:25]Has found an environmentally friendly solution to his most dense routes!


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09-27-21 FC4B with Danny Kerr

Uncategorized Sep 29, 2021

Danny Kerr is one of North America’s top contracting thought-leaders, assisting hundreds of entrepreneurs every year to build kick-ass, profitable businesses. Hyper-focused by his desire to do better, be better, he started his own contracting business when he was just a teen and by the age of 20 he was leading a franchise company where in just one year he grew sales by 225%. In 2015, he co-founded Breakthrough Academy as a way to open horizons for other contracting entrepreneurs. Breakthrough Academy works with over 400 contractors across the continent, managing over $1.2 billion worth of revenue, and was rated Canada’s 106th fastest growing company by The Globe and Mail’s Report on Business in 2020; BTA’s third consecutive year on the national growth list.


Show Minute Markers:

 [7:03] Marketing: From a systems perspective how do you build out a marketing plan?

[8:08]Marketing Strategy: What are the traits of the fish we're trying to attract?...

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09-22-21 FC4B with Lindsey Kirchner

Uncategorized Sep 22, 2021

Lindsey Kirchner is the Customer Experience Manager at the Contractor Sales Academy. She loves sharing her wisdom with contractors who she supports every day at CSA.

 Show Minute Markers:

[8:25] Who has implemented Marcus Sheridan's "They Ask, You Answer" videos on their website?

[10:13] On a scale 1-10, how good is your team at educating your client/lead on what to expect?

[11:45] Oooh...5 step sales script role play. Who does something similar with their team?

[18:29]Have consistent weekly meetings with your management team to decrease communication problems

[20:57]How are you incentivizing your sales team? Do your salesmen/saleswomen have the opportunity for up-selling and bonuses ?

[24:33]Have your sales team by very clear about your process and what to expect when working with your company. Don't promise the moon just to make the sale!

[28:45]Marketing Homework: Get 5 "They Ask, You Answer" videos up on YouTube, Social Media, and your Website

[29:33]Finances: Get your...

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09-07-21 FC4B with Dan Dowdy: Let's talk Plumbing Industry

podcast Sep 21, 2021

Today we welcome Dan Dowdy..... the owner of Built For The Trades, Dan's team of plumbing, HVAC, and electrical industry experts has come together to help you reach your business goals and achieve the success you’ve always dreamed of. We are proud to be tradesmen and women, we believe in hard work, we are committed to serving the members of our community, we are men and women of integrity, we hold ourselves accountable, and we always strive for progress.



Show Minute Markers:

[5:32] 📌 Where to start with Marketing?
[5:39] 📌 How to focus on retention?
[7:48] 📌 Dan's Top Marketing Tips: Email Marketing, Engaging on Social Media, Using stickers to remind your client's who their "guy/gal" is and what their phone number is...
[8:26] 📌 The value of the customer service phone call...
[11:55] 📌 They say timing is key... minimum emails 1x per month... Textmagic for seasonal communication.... Sendjim ties back into high quality touches with...
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08-31-21 FC4B with Ellen Rohr

podcast Sep 21, 2021
Ellen nearly sank her husband’s plumbing company after his partner died unexpectedly. Boy was she humbled! It seemed like lots of money was moving through the company, but at the end of the month there was never any money left.
In desperation, Ellen figured out how to make lots of money and turned the business around. She inspires thousands, in workshops, presentations and online, to make business un-complicated and live life un-leashed. Ellen is also a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years.
Now, she is the CCO of ZOOM DRAIN Franchise Company, LLC. She is a columnist for Huffington Post, PHC News, Springfield Business Journal and an “in the trenches” contributor to many business and trade magazines. Ellen is a popular, high-energy TV Celebrity who has been on over 150 news programs, encouraging people to make their own money.

Show Minute Markers:

[10:06] 📌...
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08-24-21 FC4B with Lisa Myers-Botts

podcast Aug 31, 2021
Lisa's favorite part in the industry is -- “It is a different job every day. From keeping up with industry trends and products to figuring out why those critters are getting in, there is always something new to learn and discover.”
Quality service is important to Lisa Myers-Botts. It was top of mind for her 21 months ago, when she launched her own pest control company, Peacock Pest Prevention, in Tomball, Texas.
“Service is what I do, and I do it very well,” she says. “I want every client I have to feel our commitment to quality service. Starting my own company, with that commitment, was a logical next step.”
Myers-Botts follows advice from her first boss: Take care of your employees; your employees will take care of customers and your customers will take care of your bottom line. “I believe in that philosophy, and I want to continue to build my business on that model,” she says.

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08-20-21 FC4B with Brandon Vaughn live at The Huge Convention

podcast Aug 24, 2021

What's the Map to a Million???

For decades, Brandon Vaughn witnessed his own father’s drive and dedication to owning/operating a small cleaning business. For 33 years, his father ran his small business as a single employee. In 2012, his father was diagnosed with a serious illness that prevented him from performing the physical tasks required to keep the business running.

Brandon purchased the business with a promise to grow it in order to support his parents. In under 6 seasons, Brandon grew the business from zero to over 70 employees (hiring 25 employees in only 30 days), increasing revenues from $8k/mo to over $450k/mo. In 2017, he was awarded the S.B.A Small Business Person of the Year award for the state of Oregon.

Today, Brandon helps thousands of small business owners systemize and scale their companies through his company CONQUER®, which provides personalized mentorship and training programs for small business owners. Brandon has started a brand new service...

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08-10-21 FC4B with Cody McKinley

podcast Aug 17, 2021

Cody's passion for finely-crafted woodwork and attention to detail are what define him. HMCM-McKinley Construction Management is a satisfaction-driven, customer-obsessed craftsman committed to making your dream project a reality!

Several years ago, a passion for hand built wood creations, started me down the path of home remodeling and General Contractor in Frisco and Remodeling in The Colony. McKinley Construction Management was built on Quality, Craftsmanship and Attention to Detail. A love for Outdoor Kitchens and Pergolas, Stamped Concrete, and Remodeling in Frisco make McKinley Construction Management North Texas' premier Contractor company.

MCM-McKinley Construction Management was founded on the principles of Quality, Craftsmanship and Attention to Detail. They strive to bring our fun-loving, hard-working mindset to each of our projects, no matter how big or small. From Stamped Concrete Patios to Outdoor Kitchens and Pergolas, we believe it is our privilege to make your...

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08-03-21 FC4B with Lee Baker

podcast Aug 09, 2021

Lee has been in the construction industry since 1995. He specialized in residential remodeling and restoration of homes from fire and water. He founded Restoration With Design; Designing and building residential remodeling and restoration projects. Many of his existing clients would ask him about floor coatings for their garage floors.

One day, he and his wife visited the Remodeling and Deck Expo where he was introduced to the coatings industry. Shortly after, Lee and his wife became the dealers of the Dayton and Cincinnati area. This expansion created the rebranding of the floor coating portion of their business to Your1DayFloor.com.

Lee and his wife together have 5 children from 8 to 21 years old. They enjoy camping, swimming and just being together as a family. They attend Medway Church and enjoy meeting new people and entertaining friends and family. He has a great joy and passion for his craft and everything it has taught him over the years. It is his desire that you see that...

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