Hailing from Denver, Colorado, Jason Hoke is not your typical trades business owner. With a remarkable journey that has traversed disruption in the music industry, rapid growth in the trades industry, and innovation in the hyper-paced technology industry, he brings a unique perspective to entrepreneurialism. Starting at A Cut Above Landscape at just 15, Jason journeyed from a technician to the company's owner. Today, he spearheads a team of 30+ professionals, turning working with a landscape contractor into an easy task, just like hiring a car from Uber or ordering a meal from DoorDash. His business centers around adding hours to the day and building a culture committed to personal growth. In 2022, Jason's passion for industry innovation led him to co-found IssueID. The software solution simplifies business operations and enables landscaping businesses to manage overlooked yet profitable jobs effectively. Jason’s experience in the music, landscaping, and technology industries equips him with unique insights beneficial to any business.
📌[7:21]How Jason is bringing uber-level technology to the landscaping industry
📌[8:00]How Jason is helping solve friction in the customer's sales journey
📌[9:25]Who is your customer?
📌[15:56]Demonstrating value at the beginning of the bid process.
📌[16:58]All of his proposals are named around homeowner time saving. He actually estimates the amount of time the homeowner will save by using his services
📌[35:51]How Jason has customized Hubspot for his landscaping business
📌[36:55]Where are they cutting, how much time are they allotted, what does good look like?
📌[38:11]He pushes Hubspot to Route then to Company Cam to build out their scorecard
📌[39:00]Their leaderboards are F1 racing theme and they're competing in a grand prix every month by teams
📌[40:17]Jason is a legit rockstar!
📌[41:38]Are you ready for the disruption that's coming to your industry...
📌[42:06]Are you adapting? Are you focusing on the client's needs? Recurring Revenue wins!
📌[46:34]creating opportunities with his staff
📌[48:24]how to sell flat rate pricing and incentivizing your team to be aligned with their budgets, while prioritizing quality
📌[49:24]His incentive structure includes that no one gets bonuses if the company's quality score goes down
📌[49:36]And how he's measuring labor efficiency
📌[50:29]The culture shift that happens when we move from bonusing & incentivizing around production and prioritizing quality.
📌[52:38]Marketing homework: What do your clients need from you?
📌[54:27]Finance homework: issueid.io
📌[55:48]Systems Homework: How to productize your services
📌[57:24]The role of voice in the buying experience is coming soon!
📌[57:48]People Homework: consider a production bonus that's transparent & tied to quality
📌[59:18]Jason Homework: How are you changing the rules of your industry? What is one thing that you can do in your industry that is outside the norm of your industry?
📌[1:01:39]find them on facebook: Landscape Disrupters Den andscapedisruptorsden
📌[1:01:51]Email Jason at [email protected]
📌[1:02:25]Check out his bands on Spotify "The epilogues" and "The Hollow"
Quote of the Day
“Greatness is where people use their abilities and experiences to change the world”. - Grit Leads to Greatness
⇩ Resources ⇩
✯ Jason Hoke : Acalandscape
✯Tay Meroni (Marketing) with Pure Pressure Washing
✯Michelle Myers (Systems) with Pink Callers