4-25-23 FC4B with Rick Wallace

Uncategorized May 01, 2023

Rick Wallace is the President of LawnWorks, Liquid Lawn, and BEEconscious.

He took a business doing $200,000 to over 5 Million in a few years. Listen in to hear Rick share what he feels are the most crucial aspects of growing your business.

 

Time Stamps:

[5:36]Marketing: The power of a guarantee

[6:18]Marketing: His Guarantee is NO weeds...

[10:34]Recession Marketing

[11:23]https://www.facebook.com/photo?fbid=3353583381631967...

[19:28]maxing out your marketing channels

[20:21]how much can you afford?

[30:54]how did rick let go some of his services

[31:41]build enough income to let go of something comfortably...

[31:58]how to motivate your team to roll out a new service?

[33:04]Rick's theories on acquisitions

[33:42]difference between starting from the ground up versus acquisition

[37:03]relating hobbies to business. Rick likes to fly planes, and he brings that risk tolerance into business...

[38:30]when rick thinks of systems - he thinks of software

[38:52]service auto pilot has scaled with him

[41:31]Rick is very growth minded

[42:11]he finds the opportunity in every challenge

[42:31]how does rick hold his field staff accountable?

[44:59]he does pay for performance which helps retention...

[45:07]carrot or the stick?

[45:15]the art of accountability

[47:18]what is your follow through with your disciplinary processes?

[49:53]how many complaints do you allow?

[50:03]how many absences do you allow?

[50:16]what are the consequences at which event

[1:00:02]Marketing Homework: AB Test a marketing campaign

[1:00:15]Finance Homework: Find a system to track your leads

[1:00:41]System Homework: Look at your hobbies and how they can inspire your business

[1:00:53]people homework: look at your policies

[1:02:10]Rick's Homework: Figure out your client cost of acquisition.

[1:02:34]How to Reach Rick! Lawn-logic.com

Quote of the week

THE VICTIM, ADVERSITY IS BAD. TO THE LEADER – AND WARRIOR – HARD TIMES ARE LIFE’S RICHEST TIMES OF GROWTH OPPORTUNITY AND POSSIBILITY. USE THEM TO FLY. ROBIN SHARMA

⇩ Resources ⇩

✯Rick Wallace Lawn-logic.com

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas

 

 

Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.