4-25-23 FC4B with Rick Wallace
Rick Wallace is the President of LawnWorks, Liquid Lawn, and BEEconscious.
He took a business doing $200,000 to over 5 Million in a few years. Listen in to hear Rick share what he feels are the most crucial aspects of growing your business.
Time Stamps:
[5:36]Marketing: The power of a guarantee
[6:18]Marketing: His Guarantee is NO weeds...
[10:34]Recession Marketing
[11:23]https://www.facebook.com/photo?fbid=3353583381631967...
[19:28]maxing out your marketing channels
[20:21]how much can you afford?
[30:54]how did rick let go some of his services
[31:41]build enough income to let go of something comfortably...
[31:58]how to motivate your team to roll out a new service?
[33:04]Rick's theories on acquisitions
[33:42]difference between starting from the ground up versus acquisition
[37:03]relating hobbies to business. Rick likes to fly planes, and he brings that risk tolerance into business...
[38:30]when rick thinks of systems - he thinks of software
[38:52]service auto pilot has scaled with him
[41:31]Rick is very growth minded
[42:11]he finds the opportunity in every challenge
[42:31]how does rick hold his field staff accountable?
[44:59]he does pay for performance which helps retention...
[45:07]carrot or the stick?
[45:15]the art of accountability
[47:18]what is your follow through with your disciplinary processes?
[49:53]how many complaints do you allow?
[50:03]how many absences do you allow?
[50:16]what are the consequences at which event
[1:00:02]Marketing Homework: AB Test a marketing campaign
[1:00:15]Finance Homework: Find a system to track your leads
[1:00:41]System Homework: Look at your hobbies and how they can inspire your business
[1:00:53]people homework: look at your policies
[1:02:10]Rick's Homework: Figure out your client cost of acquisition.
[1:02:34]How to Reach Rick! Lawn-logic.com
Quote of the week
THE VICTIM, ADVERSITY IS BAD. TO THE LEADER – AND WARRIOR – HARD TIMES ARE LIFE’S RICHEST TIMES OF GROWTH OPPORTUNITY AND POSSIBILITY. USE THEM TO FLY. ROBIN SHARMA
⇩ Resources ⇩
✯Rick Wallace Lawn-logic.com
✯Tay Meroni (Marketing) with Pure Pressure Washing
✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
✯Michelle Myers (Systems) with Pink Callers
✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
