3-29-22 FC4B with Colin DeHann

Uncategorized Apr 04, 2022


Colin DeHaan launched his brick and mortar service business in 2016 as a first generation entrepreneur. This massive risk was taken with a 6 month old son and wife who stayed home, raising their son and supporting him! But also with a lot of Faith! Colins business did over $2M in sales last year, and is working their first merger and location launch this year to truly 10X the company. Pushing the limits is the fuel that keeps him from wandering into a million different business. In 2022 Colin was on boarded as a Conquer Coach with Automate Grow Sell and is stoked to help other business owners break the chains of working a job, and seeing their family lineage changed!

"Quote of the day"

Almost everyone underestimates the value of fast movers, in almost every context. Work with them. Be one yourself. -Sam Altman


Colin DeHann : https://superiorexteriorsmi.com/

Tay Meroni (Marketing) with Pure Pressure Washing

Meaghan Likes (Finances) with ...

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3-22-22 FC4B with Sarah Mitchell

Uncategorized Mar 28, 2022

 Eco Mama Green House Cleaning of Scottsdale was founded by a new mom in 2010 with a big dream to support other new moms with the juggle of life and kids and educate them on the importance of ridding toxins from the home. We have grown from just the founder as a solo cleaner, to a team of 20. We empower our teams and promote from within to strengthen their passions and desired roles at our company. Using our own line of natural cleaning products, our trusted house cleaners will make your home shine, naturally. Eco Mama was voted Scottsdale’s best green house cleaning service. Our locally made, top rated, natural cleaning products (featured in Green Living Magazine), are safe for the whole family and were created with new moms in mind. Rest at ease knowing that the products our team uses are safe for your babies and loved ones. We specialize in luxury house cleaning in Scottsdale and Phoenix, as well as recurring cleaning services to always make sure your home is...

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3-15-22 FC4B with Electa Bartels

Uncategorized Mar 21, 2022


Electa Bartels of Profit in your Pocket, was a stay-at-home mom when her husband launched his own electric service company. After countless sleepless nights and increasing frustration learning business financials, she found there’s a significant communication gap between the accounting industry and the small-business owners it serves. This communication gap is what inspired Electa to build a bookkeeping practice where compliance bookkeeping is just the beginning.

Time Stamp

[4:21]Marketing Spend: 10-25% (10 percent minimum)

[6:37]Marketing: Electa notices that managing marketing numbers is often the major pain point in marketing.

[7:37]Marketing: It takes 60-120 days for most marketing efforts to fully cook. 

[9:13]Marketing: From blanded to branded @dan antonelli

[11:53]Check out this post FULL of awesomeness re: truck/van wraps! 


[14:21]Differentiators: Answer your phone! Show Up! Be honest...

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3-1-22 FC4B with Caleb Wininger

Uncategorized Mar 07, 2022

Here's a bit about Caleb: In the summer of 2019, Caleb was privileged to attend and graduate from the coveted Goldman Sachs 10,000 Small Businesses program, where he was selected by my Cohort to serve as its Alumni Ambassador.

In July of 2020, Caleb assumed the role of Basecamp Resource Director for the Conquer Program at AutomateGrowSell.com Conquer is the world's leading mentorship and coaching program specifically focused on helping home service businesses and their CEOs grow. In January of 2021 he became a Certified Conquer Business Coach, which has allowed him to work closely with small business CEOs in new and exciting ways.

Caleb lives and work in a wonderful community called Orion Township with his beautiful wife and two teenage sons.

Time Stapms:

[6:05]Marketing: How SEO is like a Marathon

[11:21]SEO helps build organic growth but it takes time...

[13:13]Looking at SEO as a long-term investment - you're investing today's dollars for a future return...

[24:02]Saving for...

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2-2-22 FC4B with Tonya Burke

Uncategorized Feb 28, 2022

Tonya has made a career of sales and marketing since the young age of 18, and this is her passion and forte. After much consideration and many prayers later, she joined her husband in 2009 to grow their then very small exterior cleaning business in north Florida. In addition to being the Office Manager, she drove sales, account management and customer service for over 12 years, growing their annual revenue from 80K to more than 1M. Spray Wash was their regions’ largest and most recognized exterior cleaning company, specializing in commercial projects spanning many markets, until they sold in May 2021 to a large national entity. Their newest venture has been opening the very first PowerWash Store franchise in Florida. She and her husband Ray also own and manage Spray Wash Academy, where for over a decade they have trained & helped countless start up and established businesses become successful and profitable. Helping others succeed is not only a passion, but also very...

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2-15-22 FC4B with Darius Lyvers

Uncategorized Feb 21, 2022

Darius Lyvers began his career at F.H. Furr Plumbing Heating Air Conditioning & Electrical, Inc. in 2001 as a sales consultant. For the first several years of his career at Furr, he spent his time in the residences of potential customers in the Washington DC metropolitan area. As a sales consultant, Darius was known for setting and breaking sales records. Due to his success in the field, Darius was promoted to the role of Sales Manager in 2010. In this role, he continued setting and breaking sales records, this time from inside the office, overseeing a team of sales consultants. In 2016, Darius was promoted to the position of Chief Operating Officer, where he oversees all aspects of the F.H. Furr business operations. In his time as COO, Darius has grown the company’s revenue from $37 million in 2016 to more than $90 million in 2021. Darius’s strengths are firmly rooted in the fact that he has a full understanding of what it is like to work in the field and promote...

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2-8-22 FC4B with Jeff Likes

Uncategorized Feb 14, 2022

Jeff started cleaning windows in 2007. He has grown a lot as a leader and owner in the past 15 years and still really LIKES clean windows. He won the window cleaning world championship in 2020. And after building an empowered leadership team is loving his new role as company cheerleader.




Jeff Likes : Jeff Likes Clean Windows + Gutters Inc.

Tay Meroni (Marketing) with Pure Pressure Washing

Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

Michelle Myers (Systems) with Pink Callers

Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas



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2-1-22 FC4B with Jonathan Maynard

Uncategorized Feb 07, 2022

Business owner, entrepreneur and problem solver, Jonathan owns Red Door Unlimited serves as the holding company for several brands such as Red Door Pro Wash, Virginia Christmas Lights, Company180, DuraCoat & Sun Hands Media.


Time Stamps:

[4:21] Marketing: Let's talk about the customer journey...

[7:25] The Power of a Monthly Newsletter

[7:45]Asking for the referral as a Marketing Touch...

[8:09]Jonathan's company nurtures the customer for 36 months by providing value...

[9:41] The value of a follow up phone call after each job

[12:41] How often does Jonathan change his follow up sequence & newsletter.

[16:53]The newsletter does increase his sales after it's been sent... Consistency is key!

[18:57]Join us March 10-11, 2022 in Nashville! Huge Convention

[25:45]Does your Admin have a scoreboard in your company?

[28:57] How does Jonathan evaluate business investment opportunities?

[29:33] Is the business self-sufficient independent of...

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1-25-22 FC4B with Gosia Baran

Uncategorized Jan 31, 2022

After working in the corporate world for a few years, she was laid off after the events of 9/11.

Having an 8-month-old son, Gosia chose not to go back to the corporate world but to open her own business. She had the desire of helping people; in the corporate world helping others was not the priority.

In November 2001, Helping Hands was born.

Today, Helping Hands is stronger than ever, employing over 50 cleaning technicians that includes 5 office staff, and 3 field supervisors servicing residential and commercial clients in the Chicagoland area. She also is a cofounder/partner of PCT Janitorial Services, with the primary focus on disinfecting large facilities throughout the country and a cofounder with RJ Patel of Cleaning Business Coaching, helping residential business owners learn how to add commercial cleaning to existing residential business. Her hobbies are cooking, reading and traveling. Owning her own business allows her to spend time with family, go on at least 4 vacations a...

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1-18-22 FC4B with AC Lockyer

Uncategorized Jan 24, 2022

Born September 26th, 1969 in Miami, Florida, AC Lockyer a third-generation service business entrepreneur. AC is largely accredited for the professional development of the industry known as soft washing. In 1991 AC started a company named Mallard Systems that grew to $4.8 million dollars in revenues, having three branches in Florida and supporting 36 trucks. In 2010 AC started SoftWash Systems, a soft washing supply company specializing in equipment, chemicals, education and support for soft washing businesses. That company has grown to exceed 220 in-network companies, operating in nine countries worldwide, producing in excess of $50 million dollars of soft washing revenues each year. AC's passion is fishing. In the early 2000’s while owning his turnkey soft wash cleaning company, AC decided to become a professional tournament fisherman. In 2006 AC achieved a life-long dream by entering the Redfish Tour with his fishing partner Thresher Klier. In their rookie season, AC and...

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