10-11-22 FC4B with Gabriel Gutierrez

podcast Oct 17, 2022

Gabe Gutierrez is the Founder of Gabe's Spotless Window Cleaning in Tucson, AZ They've been making windows spotless since 1999!

Gabe is also a Moderator of "Into the Flow" Facebook group and host of the Into the Flow podcast dedicated to the education, safety, and philanthropy in the window cleaning community.


Time Stamp

[6:03]Why did you start posting on Instagram/social media?

[7:37]Gabe shoots for one post per day on social media

[9:29]Gabe is finding more interaction with TikTok than Instagram and Facebook

[14:39]Gabe's Social Manager will take one video and can splice that video into 6 additional posts!

[15:10]Posting more about the community not just the business

[17:37]Selling the brand is more important than selling the job

[19:05]How did Gabe find his social media manager?

[22:49]How Gabe decided to really shift his focus to his Window Cleaning business

[24:59]When you work on the business you can't just stop paying yourself

[26:43]What changes when you get to...

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9-6-22 FC4B with Dan Antonelli

podcast Sep 12, 2022

Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Branded: KickCharge Your Home Service Brand.

During more than 25 years running his own agency, Dan’s marketing expertise has been featured on MSNBC and in industry magazines including Entrepreneur, SignCraft, HVACR Business, Plumbing & Mechanical, and Contracting Business, among many others. His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world. With more than 2,000 home service brands under his belt, Dan and his team have overseen...

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7-19-22 FC4B with Keith Kalfas

podcast Jul 25, 2022


I started out in East Side Metro Detroit living paycheck to paycheck in a dead-end 9-5 job. I always loved the idea of financial independence and not having to listen to a boss. I mowed grass since I was 14 and was in a dire situation financially. I had to start a business quickly with low start-up costs, so I decided to start my own landscaping business. For a long time I was just scraping by, but with sheer determination, I scaled my business to six figures. Was it hard? Of course, it was. But the effort was worth the weight in gold for me. My landscaping business continues to pay me every day.

With my own business and no boss to answer to, I started teaching other entrepreneurs inside the Keith Kalfas Academy how they could start their own businesses. I became an influencer in my industry. I took everything I learned from my experience and started making as much content around it as possible. All the work I put in is worth it if I help people become financially free.

I still...

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6-21-22 FC4B with Justin Woodford

podcast Jun 27, 2022

After starting Two Brothers Painting with his brother Dan in 2008, Justin has continued down an entrepreneurial path with his landscaping company 855RILAWNS, his property management business, Yorktown Realty, and most recently, his consulting business, Ready Business Systems. With a background in electrical engineering, Justin's highly refined work habits, systems, and processes have enabled him to step away from the day to day and remotely monitor and optimize his businesses. Ready Business Systems specializes in Service Autopilot and Automations set up, training, and optimization to help organizations operate efficiently to free the owners time and get their businesses to work for them. In addition, Ready Business systems provides clients with templates and other pre-built systems and subscriptions not provided by Service Autopilot to help business owners get out and build the business of their dreams, such as SendJim, Facebook Marketing, Google Adwords, Search Engine...

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5-24-22 FC4B with RJ Patel

podcast May 30, 2022

Owning five different businesses since 1985, the challenges have been vast and with a Purpose

RJ has remained driven to create a lifestyle that brings fun, family, friends and travel. After graduating from Kennesaw State University RJ began a soccer coaching career earning his state and national licensees and leading 94% of his players to full college scholarships over 21 years.

Along the way earning Coach of the year in the State of Georgia and then Coach of the year in for the United States. RJ has served on the national board for the ARCSI/ISSA as the Chairman to help bring benefit to the members. He and his wife Asha currently own a successful cleaning business, PCT Clean and PCT Janitorial in Kennesaw. He believes life is about serving others to help each other advance.

Time Stamps:

[6:33]RJ's marketing mistakes: Being convinced to do print advertising in a magazine.

[7:49]Google wasn't around so we had to do print

[9:29]Some print, might be appropriate as long you are...

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09-07-21 FC4B with Dan Dowdy: Let's talk Plumbing Industry

podcast Sep 21, 2021

Today we welcome Dan Dowdy..... the owner of Built For The Trades, Dan's team of plumbing, HVAC, and electrical industry experts has come together to help you reach your business goals and achieve the success you’ve always dreamed of. We are proud to be tradesmen and women, we believe in hard work, we are committed to serving the members of our community, we are men and women of integrity, we hold ourselves accountable, and we always strive for progress.



Show Minute Markers:

[5:32] 📌 Where to start with Marketing?
[5:39] 📌 How to focus on retention?
[7:48] 📌 Dan's Top Marketing Tips: Email Marketing, Engaging on Social Media, Using stickers to remind your client's who their "guy/gal" is and what their phone number is...
[8:26] 📌 The value of the customer service phone call...
[11:55] 📌 They say timing is key... minimum emails 1x per month... Textmagic for seasonal communication.... Sendjim ties back into high quality touches with...
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08-31-21 FC4B with Ellen Rohr

podcast Sep 21, 2021
Ellen nearly sank her husband’s plumbing company after his partner died unexpectedly. Boy was she humbled! It seemed like lots of money was moving through the company, but at the end of the month there was never any money left.
In desperation, Ellen figured out how to make lots of money and turned the business around. She inspires thousands, in workshops, presentations and online, to make business un-complicated and live life un-leashed. Ellen is also a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years.
Now, she is the CCO of ZOOM DRAIN Franchise Company, LLC. She is a columnist for Huffington Post, PHC News, Springfield Business Journal and an “in the trenches” contributor to many business and trade magazines. Ellen is a popular, high-energy TV Celebrity who has been on over 150 news programs, encouraging people to make their own money.

Show Minute Markers:

[10:06] 📌...
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08-24-21 FC4B with Lisa Myers-Botts

podcast Aug 30, 2021
Lisa's favorite part in the industry is -- “It is a different job every day. From keeping up with industry trends and products to figuring out why those critters are getting in, there is always something new to learn and discover.”
Quality service is important to Lisa Myers-Botts. It was top of mind for her 21 months ago, when she launched her own pest control company, Peacock Pest Prevention, in Tomball, Texas.
“Service is what I do, and I do it very well,” she says. “I want every client I have to feel our commitment to quality service. Starting my own company, with that commitment, was a logical next step.”
Myers-Botts follows advice from her first boss: Take care of your employees; your employees will take care of customers and your customers will take care of your bottom line. “I believe in that philosophy, and I want to continue to build my business on that model,” she says.

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08-20-21 FC4B with Brandon Vaughn live at The Huge Convention

podcast Aug 23, 2021

What's the Map to a Million???

For decades, Brandon Vaughn witnessed his own father’s drive and dedication to owning/operating a small cleaning business. For 33 years, his father ran his small business as a single employee. In 2012, his father was diagnosed with a serious illness that prevented him from performing the physical tasks required to keep the business running.

Brandon purchased the business with a promise to grow it in order to support his parents. In under 6 seasons, Brandon grew the business from zero to over 70 employees (hiring 25 employees in only 30 days), increasing revenues from $8k/mo to over $450k/mo. In 2017, he was awarded the S.B.A Small Business Person of the Year award for the state of Oregon.

Today, Brandon helps thousands of small business owners systemize and scale their companies through his company CONQUER®, which provides personalized mentorship and training programs for small business owners. Brandon has started a brand new service...

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08-10-21 FC4B with Cody McKinley

podcast Aug 16, 2021

Cody's passion for finely-crafted woodwork and attention to detail are what define him. HMCM-McKinley Construction Management is a satisfaction-driven, customer-obsessed craftsman committed to making your dream project a reality!

Several years ago, a passion for hand built wood creations, started me down the path of home remodeling and General Contractor in Frisco and Remodeling in The Colony. McKinley Construction Management was built on Quality, Craftsmanship and Attention to Detail. A love for Outdoor Kitchens and Pergolas, Stamped Concrete, and Remodeling in Frisco make McKinley Construction Management North Texas' premier Contractor company.

MCM-McKinley Construction Management was founded on the principles of Quality, Craftsmanship and Attention to Detail. They strive to bring our fun-loving, hard-working mindset to each of our projects, no matter how big or small. From Stamped Concrete Patios to Outdoor Kitchens and Pergolas, we believe it is our privilege to make your...

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